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4 Cards in this Set
- Front
- Back
Value chain |
set of interrelated activities that bring products or services to market |
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Value chain can be a key source of competitive advantage if |
it is imitation resistant it helps create and strengthen other strategic assets over time |
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Value chain components |
inbound logistics operations outbound logistics marketing and sales human resource management technology and research and development procurement |
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Porter's Five forces |
The intensity of rivalry among existing competitors: The threat of New entrants The threat of substitute goods or services The bargaining power of buyers The bargaining power of suppliers |