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4 Cards in this Set

  • Front
  • Back

Value chain

set of interrelated activities that bring products or services to market



Value chain can be a key source of competitive advantage if

it is imitation resistant




it helps create and strengthen other strategic assets over time

Value chain components

inbound logistics


operations


outbound logistics


marketing and sales


human resource management


technology and research and development


procurement

Porter's Five forces

The intensity of rivalry among existing competitors:


The threat of New entrants


The threat of substitute goods or services


The bargaining power of buyers


The bargaining power of suppliers