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16 Cards in this Set

  • Front
  • Back
Difference between Data and Information
Data is height, name and hair color.
Information is student to professor ratio, % of marketing majors who are female, number of students who pass course
Core Drivers of the Information Age
Data, Information, Business intelligence, and Knowledge
Data
Raw facts that describe the characteristics of an event or object
Information
data converted into meaningful and useful context
Business Intelligence
info collected from multiple sources such as suppliers and customers to analyze patterns trends and decision making
Systems thinking
a way to monitor the entire system by viewing multiple inputs and gathering feedback
Management
Information
Systems
moves information about people, products, and processes across the company to facilitate decision-making and problem-solvingt( NOT TECHNOLOGY IT IS BUSINESS FUNCTION)
Chief Information Officer (CIO)
oversees all uses of IT and ensures the strategic alignment of IT with business goals and objectives
Chief Knowledge officer (CKO)
responsible for collecting, maintaining, and distributing the organization's knowledge.
Chief Privacy Officer
ensures the ethical and legal use of information
Chief Security Officer (CSO)
responsible for ensuring the security of IT systems
Chief Technology Officer (CTO)
responsible for ensuring the (efficiency)throughput, speed, accuracy, availability, and reliability of IT
First-mover advantage
you are the first in the market and have competitive advantage
Competitive intelligence
process of gathering info about the competitive environment to improve the company
Porter's Five Forces Model
1.Threat of Substitute
2. Buyer Power
3. Threat of New Entrants
4. Supplier Power
5.Rivalry among existing competitors
Friedman's Theory
the world is flat. Reasons for world being flat are outsourcing,offshoring,supply chaining, In-sourcing, wireless and INDIA, CHINA AND former SOVIET UNION