Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
36 Cards in this Set
- Front
- Back
|
A name, term, symbol, design, or combination thereof that identifies a seller’s products and differentiates them from competitors’ products
|
Brand
|
|
|
The value of company and brand names
|
Brand Equity
|
|
|
A consistent preference for one brand over all others
|
Brand Loyalty
|
|
|
The elements of a brand that cannot be spoken
|
Brand mark
|
|
|
That part of a brand that can be spoken, including letters, words, and numbers
|
Brand name
|
|
|
A product used to manufacture other goods or services, to facilitate an organization’s operations, or to resell to other customers.
|
Business prodcut (industrail product)
|
|
|
Placing two or more brand names on a product or its package
|
Cobranding
|
|
|
A product bought to satisfy an individual’s personal wants
|
Consumer Product
|
|
|
A relatively inexpensive item that merits little shopping effort
|
Convenience product
|
|
|
A written guarantee.
|
Express warranty
|
|
|
Marketing several different products under the same brand name
|
Family Brand
|
|
|
A no-frills, no-brand-name, low-cost product that is simply identified by its product category.
|
Generic Product
|
|
|
Identifies a product by class or type and cannot be trademarked
|
Generic Product name
|
|
|
A brand where at least 20 percent of the product is sold outside its home country or region
|
Global Brand
|
|
|
An unwritten guarantee that the good or service is fit for the purpose for which it was sold
|
Implied Warrany
|
|
|
Using different brand names for different products
|
Individual Branding
|
|
|
A type of package labeling designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase
|
informational branding
|
|
|
The brand name of a manufacturer
|
Manufacturers brand
|
|
|
A type of package labeling that focuses on a promotional theme or logo with consumer information being secondary
|
Persusaive labeling
|
|
|
The practice of modifying products so those that have already been sold become obsolete before they actually need replacement
|
planned obsolescence
|
|
|
A brand name owned by a wholesaler or a retailer
|
Private Brand
|
|
|
Everything, both favorable and unfavorable, that a person receives in an exchange
|
Product
|
|
|
A specific version of a product that can be designated as a distinct offering among an organization’s products
|
Product Item
|
|
|
A group of closely related product items.
|
Product line
|
|
|
The number of product items in a product line
|
product line depth
|
|
|
Adding additional products to an existing product line in order to compete more broadly in the industry
|
Product line extension
|
|
|
All products that an organization sells
|
product mix
|
|
|
The number of product lines an organization offers
|
product mix width
|
|
|
Changing one or more of a product’s characteristics.
|
product modification
|
|
|
A trademark for a service
|
Service mark
|
|
|
A product that requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores
|
shopping product
|
|
|
A particular item that consumers search extensively for and are very reluctant to accept substitutes
|
speciality product
|
|
|
The exclusive right to use a brand or part of a brand.
|
trademark
|
|
|
A series of thick and thin vertical lines (bar codes), readable by computerized optical scanners, that represent numbers used to track products
|
Universal Product Code
|
|
|
A product unknown to the potential buyer or a known product that the buyer does not actively seek
|
unsought product
|
|
|
A confirmation of the quality or performance of a good or service.
|
Warranty
|
