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10 Cards in this Set
- Front
- Back
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immersive advertising
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seemless intergration of advertising into the content
NEG:deceptive advertising with half truths and propaganda exp: nano pet web site |
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PVR
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Personal Video Recorder= ad skipping technology)
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advertainment
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making advertisements on TiVo look like entertainment
exp: Sheryl Crow MTV+Best Buy Go Mobile |
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opt-in advertising content
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choose to view the adertisement
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VOD
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Video On Demand- choose to programs to schedule
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Synergy
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harmony between ones motives and actions
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direct marketing communication
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list of possible targets
Collection(gathering data on consumers) construction( to make the right offer to propose) Conversation(records response afterwards |
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manipulation of consent
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getting consent through promise or giving reward
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Informed consent
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by purchasibng before hand or asking for an( VS email) they are directing information
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Four interrelated ethical problems
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1. Informed Consent
2. Privacy 3. Maqnipulation of consent 4. problems with Immersive Ad |
