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15 Cards in this Set

  • Front
  • Back

3 characteristics of a well-designed experiment

1. vary at least one independent variable




2. assign subject to conditions




3. control extraneous variables

1. vary at least 1 IV

-at least 2 or more levels: qualitative vs. quantitative




-types of IVs: environmental, instrumental, invasive




-experimental vs control group

environmental IV difference

manipulation of Ss physical/social environment




(ex. noise level, temperature)

instrumental IV difference

difference in verbal instructions given to Ss

invasive IV difference

creating physical changes in Ss body




(ex. more or less sleep)

2. assign subjects to conditions (levels)

must first randomly sample Ss




want Ss to be equivalent --> random assignment = used to equate different experimental conditions before manipulations




--- random assignment equates 2 groups on every dimension imaginable - increases internal validity

simple random

every Ss has an equal chance of being in one of levels of the experiment

matched random

researcher tries to increase similarity among groups




----> try to identify similar individuals to place in different conditions in order to minimize chances of person confound

person confound

happens in non-experimental research


(ex. income)


seems to cause something because ppl high or low in variable also happen to be high or low in some individual difference variable


(ex. education lvl)


that is associated with outcome variable of interest (ex. IQ scores)




-eliminated with random assignment

within subjects / repeated measures design

no random assignment




Ss is in all conditions of experiment

pros & cons of within/repeated measures design

PROS


-more powerful


-more generalize than between sub


-can measure direct changes


-fewer Ss, testing same people




CONS


-order effects: order in which one is exposed to IV's can affect results





3. Control extraneous variables

variance total = systematic/between groups Ss + error/within SS




sources of systematic/ between groups Ss variance = treatment variance (try to max) and confound variance (eliminate)




factorial design





sources of error variance

individual differences


transient states


environment


differential treatment

factorial design

2 or more IVs manipulated


-main effect = action of single IV


-interaction = test for relationship between effects of different IVs


-total # groups = times all IVs together

6 commandments of being a good experimenter

1. suave, professional


2. nice friendly


3. educated


4. honest


5. good liar


6. attentive