Ch 4

Front 1

WHEN A COMPANY FIRST CONSIDERS EXPORTING, THE FIRST REALITY IT ENCOUNTERS IS:

Back 1

LACK OF KNOWLEDGE CONCERNING THE FOREIGN MARKET ENVIRONMENT, NAMELY INFORMATION CONCERNING MARKET SIZE, MARKET ACCESS, AND MARKETING AND ECONOMIC DATA FOR DECISION MAKING.

Front 2

EXPORTING CAN BEST BE ACCOMPLISHED BY:

Back 2

SELLING PRODUCTS OR SERVICES DIRECTLY TO AN IMPORTER ABROAD.

Front 3

___ are a unique type of international marketing intermediary that exclusively represents US manufacturers in export markets.

Back 3

Export Marketing Companies (EMC)

Front 4

who acts as an export department for noncompeting manufacturers?

Back 4

EMC'S

Front 5

what are the 2 primary functions of an EMC?

Back 5

1. it acts as a merchant wholesaler for domestic US manufacturers (ex. it takes title to good for resale and operates internationally on its own account.
2. it acts as a sales rep abroad (ex. it serves as an exclusive agent to the manufacturer in foreign countries.)

Front 6

When an emc operates as ____ the EMC becomes a distributor, offering the manufacturer a conventional channel to manage their exports.

Back 6

merchant wholesaler

Front 7

Selling in the EMC's own name gives what opportunity?

Back 7

to reap greater profits as it reduces domestic firm's risk while increasing its own risk

Front 8

When acting as a sales rep, what is the EMC primary responsibility?

Back 8

to develop foreign marketing and sales strategies and establish contact abroad.

Front 9

The export trade act of 1918 that created permits to create cooperative domestic exporters association

Back 9

Web Pomerene Association