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11 Cards in this Set
- Front
- Back
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SOCIAL PSYCHOLOGICAL
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WHO says WHAT to WHOM and HOW
Source credability |
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CYBERNETIC
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Views communication as info. processing. NORBERT WIENER **feedback *comm is the link in any system
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RHETORICAL
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Views comm as artful public address. 1-speech distingushes humans 2- confidance in the efficacy of public address 3- emphasis on power and beauty of language to move people
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SEMIOTIC
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sharing meaning through signs C. K. OGDEN & I. A. RICHARDS "proper meaning superstition" estab. semiotic triangle non-verbal emblems and images
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SOCIOCULTURAL
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View comm as the creation and enhancement of social reality
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SAPIR-WHORF
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language shapes what ppl think and do
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CRITICAL
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Views comm as a reflective challenge of unjust discourse developed by the frankfurt school
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CRITICAL THEORISTS CHALLENGE 3 FEATURES OF CONTEMPORARY SOCIETY
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Control of language, role of mass media, and Blind reliance on the scientific method
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PRAXIS
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theoretically reflexive social action
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PHENOMENOLOGICAL
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Comm as the experiance of self and others through dialogue
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CARL ROGERS 3 NECESSARY AND SUFFICIENT CONDITIONS FOR PERSONALITY AND RELATIONSHIP CHANGE
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1 - congruence
2 - unconditional positive reguard 3 - empathetic understanding |
