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11 Cards in this Set

  • Front
  • Back
SOCIAL PSYCHOLOGICAL
WHO says WHAT to WHOM and HOW
Source credability
CYBERNETIC
Views communication as info. processing. NORBERT WIENER **feedback *comm is the link in any system
RHETORICAL
Views comm as artful public address. 1-speech distingushes humans 2- confidance in the efficacy of public address 3- emphasis on power and beauty of language to move people
SEMIOTIC
sharing meaning through signs C. K. OGDEN & I. A. RICHARDS "proper meaning superstition" estab. semiotic triangle non-verbal emblems and images
SOCIOCULTURAL
View comm as the creation and enhancement of social reality
SAPIR-WHORF
language shapes what ppl think and do
CRITICAL
Views comm as a reflective challenge of unjust discourse developed by the frankfurt school
CRITICAL THEORISTS CHALLENGE 3 FEATURES OF CONTEMPORARY SOCIETY
Control of language, role of mass media, and Blind reliance on the scientific method
PRAXIS
theoretically reflexive social action
PHENOMENOLOGICAL
Comm as the experiance of self and others through dialogue
CARL ROGERS 3 NECESSARY AND SUFFICIENT CONDITIONS FOR PERSONALITY AND RELATIONSHIP CHANGE
1 - congruence
2 - unconditional positive reguard
3 - empathetic understanding