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16 Cards in this Set
- Front
- Back
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Visual Merchandising |
All physical elements that merchandisers use to project an image to customers. |
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Display
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Visual and artistic aspects of presenting a product to a target group of customers.
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Storefront
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Exterior of the business.
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Marquee
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Architectural canopy that extends over a stores entrance.
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Store layout
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Refers to ways the store uses floor space to facilitate promote sales and serve customers.
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Fixtures
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Are permanent or movable store furnishings
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Point of purchase displays
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Consumer sales device
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Kiosks
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Typically four feet high and have immediate product a availability
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Color wheel
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Shows relationships between colors
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Complementary colors
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Found opposite from each other on the wheel
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Adjacent colors
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Locates next to each other on the wheel
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Triadic colors
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Three colors equally spaced on the wheel.
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Focal point
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Area that attracts attention first
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Proportion
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Relationship between and among objects in display
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Formal balance
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Put same sized items next to each other
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Informal balance
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Items of different sizes placed together |
