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13 Cards in this Set

  • Front
  • Back
forensic rhetoric
(justice) establishing a fact
epideictic rhetoric
(ceremonial) praising or blaming
deliberative rhetoric
(political) determines an audience's course of actions
ethos
perceived character, intelligence, goodwill of speaker; credibility/ ethics
pathos
emotional proof
logos
logical proof; the use of arguments and evidence.
syllogism
a set of propositions related t one another and draw conclusion from the major and minor premises; deal with certainties
enthymeme
a syllogism based on probabilities, signs, and examples - leaves room for audience to fill in blanks; deal with probabilities
invention
construction or development of an argument related to a particular speech
arrangement
speaker's ability to organize a speech
style
includes the use of language to express ideas in a speech
memory
speaker's effort in storing info for a speech
delivery
nonverbal presentation of a speaker's ideas.