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10 Cards in this Set
- Front
- Back
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The Marketing Communications Mix |
Promotional Mix |
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Advertising |
Paid forn of non-personal presentation |
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Sales Promotions |
Short term incentives |
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Public Relations |
Building good relations with the company's public |
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Personal Selling |
Personal presentations by the firm's sales force |
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Direct Marketing |
Direct connections with carefully targeted individual consumers |
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Traditional Media |
New forms of media |
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Integrated Marketing Communications |
Companies fully integrates and coordinates its many communications channels |
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Push Strategy |
Using the sales force and trade promotion to push the product through channels |
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Pull Strategy |
Spending a lot on advertising and consumer promotion |
