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5 Cards in this Set
- Front
- Back
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How are the three basic structures of mass media organizations—monopoly, oligopoly, and limited competition—different from one another? |
- Monopoly: single firm dominates production and distribution in the particular industry - Oligopoly: multiple firms dominate an industry - limited competition: few products but many producers and sellers (ex: radio) |
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Why has the federal government emphasized deregulation at a time when so many media companies are growing so large? |
- Deregulation led to easier mergers, corporate diversifications, and increased tendencies in some sectors toward oligopolies. |
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How do global and specialized markets factor into the new media economy? How are regular workers effected? |
- Many regular workers are outsourced workers meaning they don't even have the means to purchase or use the product they are producing. - The new economic markets of media however revolve around synergy where a company will try and buy up various businesses of a media conglomerate |
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Using Disney as an example, what is the role of synergy in the current climate of media mergers? |
For Disney, synergy allows for its product to be everywhere. With the merger of ABC and Disney, Disney movies can be discussed on shows like Goodmoring America, characters can be featured in Disney theme parks, books of the movie can be published through its bought up publishing company |
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Why have Amazon, Apple, Facebook, Google, and Microsoft emerged as the leading corporations of the digital era? |
Amazon: largest e-commerce site in the world. has shifted from delivering psychical products to distributing digital products Apple: creating technology to bring media content to users' fingertips Facebook: central to communication and social media Google: translates its huge numbers of users into an advertising business Microsoft: top software company and competing in the digital wold with things like Bing search engine and its new tablet |
