Ch 12

Front 1

Marketing Channel

Back 1

Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users

Front 2

Marketing Utilities

Back 2

Form

Time

Place

Possession

Front 3

Form Utility

Back 3

involves enhancing a product or service to make it more appealing to buyers

Front 4

Time Utility

Back 4

refers to having a product or service when you want it

Front 5

Place Utility

Back 5

having a product or service available where consumers want it

Front 6

Possession Utility

Back 6

entails efforts by intermediaries to help buyers take possession of a product or service

Front 7

Channels for Consumer product/service

Back 7

Direct channel

Indirect Channel

Front 8

Direct Channel

Back 8

producer and the ultimate consumers deal directly with each other

Front 9

Indirect Channel

Back 9

intermediaries are inserted between the producer and consumers and preform numerous channel functions

Front 10

Multichannel Marketing

Back 10

The blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers.

Front 11

Dual Distribution

Back 11

An arrangement whereby a firm reaches different buyers by using two or more different types of channels for the same basic product

Front 12

Vertical Marketing systems

Back 12

Professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact

Front 13

Corporate Vertical Marketing System

Back 13

combination of successive stages of production and distribution under a single ownership

Front 14

Forward Integration

Back 14

a producer owns the intermediary at the next level down in the channel

Front 15

Backward Integration

Back 15

a retailer owns a manufacturing operation

Front 16

contractual vertical marketing system

Back 16

independent production and distribution firms integrate their efforts on a contractual basis to obtain greater functional economies and marketing impact than they could achieve alone

Front 17

Wholesaler-sponsored voluntary chains

Back 17

involve a wholesaler that develops a contractual relationship with small, independent retailers, economies of scale and volume discounts can be achieved to wholesaler sponsored voluntary chains

Front 18

Retailer-sponsored cooperative

Back 18

small, independent retailers form an organization that operates a wholesale facility cooperatively

Front 19

Franchising

Back 19

a contractual agreement between a parent company and an individual or firm that allows the franchisee to operate a certain type of business under an established name and according to specific rules

Front 20

Manufacturer-sponsored retail franchise system

Back 20

prominent in the automobile industry, where a manufacturer such as Ford licenses dealers to sell ti cars subject to various sales and service conditions

Front 21

Manufacturing-sponsored wholesale franchise system

Back 21

exist in the soft-drink industry, where PepsiCo licenses wholesalers that purchase concentrate from PepsiCo and then carbonate , bottle, promote, and distribute its products to retailers, vending machines, and restaurants

Front 22

Service-Sponsored retail franchise systems

Back 22

used by firms that have designed a unique approach for performing a service and wish to profit by selling the franchise to others.

Front 23

Service-sponsored franchise systems

Back 23

exist when frachisors license individuals or firms to dispense a service under a trade name and specific guidelines

Front 24

Administered vertical marketing systems

Back 24

achieve coordination at successive stages of production and ditrbution by the size and influence of one channel member rather than through ownership

Front 25

Target Market Converage(density)

Back 25

the number of stores in a geographical area and type of intermediaries to be sued at the retail level of distribution

Front 26

Intensive Distribution

Back 26

a firm tries to place its products and services in as many outlets as possible

Front 27

Exclusive Distribution

Back 27

only one retailer in a specified geographical are carries the firms products

Front 28

Selective Distribution

Back 28

When a firm selects a few retail outlets in a specific geographical area to carry its products

Front 29

Channel Conflict

Back 29

Arises when one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals

Front 30

Vertical Conflict

Back 30

occurs between different levels in a marketing channel

Front 31

Disintermediation

Back 31

a channel conflict that arises when a channel member bypasses another member and sells or buys products direct

Front 32

Horizontal Conflict

Back 32

occurs between intermediaries at the same level in a marketing channel

Front 33

Channel Captain

Back 33

a channel member that coordinates, directs, and supports other channel members

Front 34

Logistics

Back 34

involves those activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost.

Front 35

Logistics Management

Back 35

the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption to satisfy customer requirements.

Front 36

Flow

Back 36

the decisions needed to move a product from the source of raw materials to consumption

Front 37

Supply Chain

Back 37

The various firms involved in performing the activities required to create and deliver a product or service to consumers or industrial users

Front 38

Total Logistics Cost

Back 38

Expenses associated with transportation, materials handling and warehousing, inventory, stockouts, order processing, and return products handling

Front 39

Customer Service

Back 39

The ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience

Front 40

Order Cycle/ Replenishment time

Back 40

the time between the ordering of an item and when it is received and ready for use or sale

Front 41

Quick Response

Back 41

inventory system, when stock falls bellow a minimum level a replenishment order is automaticaly produced

Front 42

Vendor-managed inventory

Back 42

An inventory management system whereby the supplier determines the product amount and assortment a customer needs and automatically delivers the appropriate items