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14 Cards in this Set
- Front
- Back
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source credibility
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the audience's perception of your effectiveness as a speaker
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competence
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the degree to which the speaker is perceived as skilled, experienced, informed
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trustworthiness
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degree to which speaker is perceived as honest, fair, sincere
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dynamism
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the extent to which speaker is perceived as active, energetic, strong
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common ground
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degree to which speaker's beliefs/attitudes are shared with the audience
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sleeper effect
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a change in audience opinion caused by separation of message content from its source over time.
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personal experience
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use of your own life as a source of information
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word stemming
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to prevent search engines from returning word stems, add " ' " single quote at the end of your search term
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phrase search
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put phrases in quotation marks "---" to narrow web searches
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boolean operators
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AND, NOT, OR used to limit searches on internet
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Parenthesis
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nest boolean searches
(media AND violence) NOT television |
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supporting materials
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info you use to substantiate your arguments.
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incremental plagarism
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intentional or unintentional use of info from a source w/o fully how much info is directly quoted
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two-sided argument
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a source advocating one position presents an argument from the opposite viewpoint and then goes on to refute that argument.
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