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4 Cards in this Set
- Front
- Back
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Noted
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The % of issue readers who remember having seen the ad previously.
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Seen associated
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The % of readers who remembered seeing some part of the ad that clearly indicated the brand name or advertiser.
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Read most
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The % who read more than 50% of the copy in the ad.
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Signature
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The % of readers who remembered seeing the brand name or logo.
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