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10 Cards in this Set

  • Front
  • Back
product
good, service, or idea consisting of tangible and intangible freatures that satisfies consumers and is recieved in exchange for money or some other unit of value
product line
group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same cusomer group, are distributed through the same outlets, or fall within a given price range
product mix
all the product lines offered by a company
consumer goods
products purchased by the ultimate consumer
business goods
products that assist directly or indirectly in providing prodcuts for resale
services
intangible activites or benefits that an organization provides to sonsumer in exchange for money or something else of vale
idle prodution capacity
when the supply of the service exceeds demand for it
production goods
items used in the manafcturing process that becomes part of the final good
support goods
items used to assist in producing other goods and services
new product process
sequence of activites a firm uses to identify business opportunites and convert them into salable goods orservices