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10 Cards in this Set
- Front
- Back
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product
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good, service, or idea consisting of tangible and intangible freatures that satisfies consumers and is recieved in exchange for money or some other unit of value
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product line
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group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same cusomer group, are distributed through the same outlets, or fall within a given price range
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product mix
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all the product lines offered by a company
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consumer goods
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products purchased by the ultimate consumer
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business goods
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products that assist directly or indirectly in providing prodcuts for resale
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services
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intangible activites or benefits that an organization provides to sonsumer in exchange for money or something else of vale
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idle prodution capacity
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when the supply of the service exceeds demand for it
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production goods
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items used in the manafcturing process that becomes part of the final good
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support goods
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items used to assist in producing other goods and services
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new product process
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sequence of activites a firm uses to identify business opportunites and convert them into salable goods orservices
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