Ch 1 The Scope And Challange Of International Marketing

Front 1

There are four events and trends that have affected and will continue to affect global business today. Which of the following would be classed as one of those four major trends?

Back 1

C)the trend toward the acceptance of the free market system among developing countries in Latin America, Asia, and Eastern Europe

Front 2

Which of the following international companies derives almost three-quarters of its revenues from the global marketplace?

Back 2

C)ExxonMobil

Front 3

Which of the following terms would most closely match with the following description-the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit?

Back 3

E)International Marketing

Front 4

Which of the following would be considered to be an uncontrollable element in the foreign environment?

Back 4

economic forces All the other answers are part of the domestic controllable environment

Front 5

Such elements as geography and infrastructure, structure of distribution, and cultural forces are part of which of the following international marketing task environments?

Back 5

A)foreign environment (uncontrollable)

Front 6

One of Phillipe Ortiz’s difficulties in marketing his line of Philippine cabinetry in Los Angeles is that he is still tied culturally to business models that work in the Philippines. These models do not work in the United States. The obstacle that Mr. Ortiz is facing may be identified as being which of the following?

Back 6

B)SRC (self-reference criterion)

Front 7

To be globally aware, a manager must have knowledge of cultures, history, world market potential, and global economic, social, and political trends. Additionally, the manager will not succeed with respect to global awareness if he or she does not have:

Back 7

B)a tolerance of cultural differences While some the factors are important, the text stresses a tolerance of cultural differences as being a key to becoming globally aware.

Front 8

If a company adopts a concept wherein it views an entire set of country markets as a unit, identifying groups of prospective buyers with similar needs as global market segment and developing a marketing plan that strives for standardization wherever it is cost and culturally effective, the company has adopted what is called the:

Back 8

C)global marketing concept