Ch 1. Marketing

Front 1

marketing

Back 1

provides calue to customers through close relationships with them to benefit the organization adn those closely related to it

Front 2

Exchange

Back 2

trade of things of value between buyer and seller so that each is better off

Front 3

target market

Back 3

specific group of potential consumers toward which an organization direct its marketing program

Front 4

marketing mix

Back 4

the marketing managers controllable factors product price, promotion, and place__that can be used to solve a marketing problem

Front 5

Environmental forces

Back 5

uncontrollable marketing factors such as social, economic, technological, competitive and regulatory forces.

Front 6

customer value

Back 6

buyers benefits including quality, price, conveience, on time delivery, and before-and after sale service.

Front 7

relationship marketing

Back 7

linking the organizations to its individual customers, employees, suppliers, and other partners for their mutual long term benefit

Front 8

marketing program

Back 8

plan that integrates teh markting mix to provide a good, service, or idea to prospective buyers

Front 9

marketing concept

Back 9

Ideal that an organization should strive to satisfy the needs of consumers while also trying to achieve the organizations goals.

Front 10

Market orientation

Back 10

Focusing organizational efforts to collect and use information about customers needs to create customer value

Front 11

Societal marketing concept

Back 11

View that organizations should satifsfy the needs of consumers in a way that provides for societys well being.

Front 12

Ultimate Consumers

Back 12

People who use the goods and servies purchased for a household

Front 13

Organizational Buyers

Back 13

Manufactures, wholesalers, retailers, and goverment agencies that buy goods and servies for their own use or for resale

Front 14

Utility

Back 14

Benefits or customer value recieved by users of the product