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14 Cards in this Set

  • Front
  • Back
provides calue to customers through close relationships with them to benefit the organization adn those closely related to it
trade of things of value between buyer and seller so that each is better off
target market
specific group of potential consumers toward which an organization direct its marketing program
marketing mix
the marketing managers controllable factors product price, promotion, and place__that can be used to solve a marketing problem
Environmental forces
uncontrollable marketing factors such as social, economic, technological, competitive and regulatory forces.
customer value
buyers benefits including quality, price, conveience, on time delivery, and before-and after sale service.
relationship marketing
linking the organizations to its individual customers, employees, suppliers, and other partners for their mutual long term benefit
marketing program
plan that integrates teh markting mix to provide a good, service, or idea to prospective buyers
marketing concept
Ideal that an organization should strive to satisfy the needs of consumers while also trying to achieve the organizations goals.
Market orientation
Focusing organizational efforts to collect and use information about customers needs to create customer value
Societal marketing concept
View that organizations should satifsfy the needs of consumers in a way that provides for societys well being.
Ultimate Consumers
People who use the goods and servies purchased for a household
Organizational Buyers
Manufactures, wholesalers, retailers, and goverment agencies that buy goods and servies for their own use or for resale
Benefits or customer value recieved by users of the product