Study your flashcards anywhere!

Download the official Cram app for free >

  • Shuffle
    Toggle On
    Toggle Off
  • Alphabetize
    Toggle On
    Toggle Off
  • Front First
    Toggle On
    Toggle Off
  • Both Sides
    Toggle On
    Toggle Off
  • Read
    Toggle On
    Toggle Off
Reading...
Front

How to study your flashcards.

Right/Left arrow keys: Navigate between flashcards.right arrow keyleft arrow key

Up/Down arrow keys: Flip the card between the front and back.down keyup key

H key: Show hint (3rd side).h key

A key: Read text to speech.a key

image

Play button

image

Play button

image

Progress

1/11

Click to flip

11 Cards in this Set

  • Front
  • Back
ETHNOGRAPHY
Study of how culture reflects a groups values and shared meanings
TEXTUAL ANALYSIS
Any intentional symbolic expression.
OBJECTIVE CONCERNS
explains or predicts, theory testing, universal laws
INTERPRETIVE CONCERNS
participation, free will, appraising significance
OBJECTIVE METHODS
experiments surveys synthesizing data
INTERPRETIVE METHODS
textual analysis ethnography reform clarification
ERNEST BORMAN COMM DEFINITION
An umbrella term for all careful, systematic, and self-conscious analysis of communication phenomena
3 FUNCTIONS OF THEORY
1- organize an experiance
2-extend knowledge
3- stimulate and guide research
GOOD SCIENTIFIC THEORY
-explanation of data -prediction -parsimony -testable hypothesis -practical utility -scope
GOOD INTERPRETIVE THEORY
-clarify values -aesthetic appeal -agreement -reform society
HEURISTIC VALUE
S- prediction
I- value clarification