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11 Cards in this Set
- Front
- Back
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ETHNOGRAPHY
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Study of how culture reflects a groups values and shared meanings
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TEXTUAL ANALYSIS
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Any intentional symbolic expression.
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OBJECTIVE CONCERNS
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explains or predicts, theory testing, universal laws
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INTERPRETIVE CONCERNS
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participation, free will, appraising significance
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OBJECTIVE METHODS
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experiments surveys synthesizing data
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INTERPRETIVE METHODS
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textual analysis ethnography reform clarification
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ERNEST BORMAN COMM DEFINITION
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An umbrella term for all careful, systematic, and self-conscious analysis of communication phenomena
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3 FUNCTIONS OF THEORY
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1- organize an experiance
2-extend knowledge 3- stimulate and guide research |
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GOOD SCIENTIFIC THEORY
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-explanation of data -prediction -parsimony -testable hypothesis -practical utility -scope
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GOOD INTERPRETIVE THEORY
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-clarify values -aesthetic appeal -agreement -reform society
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HEURISTIC VALUE
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S- prediction
I- value clarification |
