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8 Cards in this Set

  • Front
  • Back

ROA - Return on Assests

Net Income/ Average Assets

PM - Profitability

Net Income/ Sales

AT - Productivity (Asset Turnover)

Sales/Average Assests

ROE - Return on Equity

Net Income/ Average Stockholder Equity

Accounting Equation

Assets = Liabilities (loans) + Equity (owner financing)

Average Assets/Equity

(Assests/equity at the beginning of the year+Assets/equity at the end of the year)/2

Gross Profit Margin

Gross Profit/ Sales

Margins for Operating Expense

Operating Expense/ Sales