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3 Cards in this Set
- Front
- Back
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What a REFERENCE GROUP?
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A person or group that serves as a point of comparison (or reference) for an individual in the formation of either general or specific values, attitudes, or behaviour.
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What are the different types of reference group?
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- symbolic group
- direct reference group - indirect reference group - formal - informal - aspirational - dissociative |
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What are the types of reference influence?
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- informational: provides info
- normative: conform to group in order to belong - identification: identify with, and internalize, a group's values and behaviors |
