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25 Cards in this Set
- Front
- Back
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learning
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A process by which changes occur in the content or organization of a person’s long-term memory
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A process by which changes occur in the content or organization of a person’s long-term memory
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learning
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learning qualifications
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not directly observable
behavioral changes are brought about by experience relatively long term effects covers both overt activites and cognitive processes |
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behavior shaping
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breaks down a complex behavior into a series of simple component actions and reinforces learners at each successive step.
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breaks down a complex behavior into a series of simple component actions and reinforces learners at each successive step.
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behavior shaping
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attitudes
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are learned predispositions (favorable or unfavorable) to respond in a consistent manner to a given object
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are learned predispositions (favorable or unfavorable) to respond in a consistent manner to a given object
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attitudes
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the definition of attitudes reveals taht attitudes are
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learned
consistent responsive |
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valence
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An attraction or repulsion felt toward an attitude object
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An attraction or repulsion felt toward an attitude object
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valence
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intensity
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The magnitude of one’s feelings toward an attitude object
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The magnitude of one’s feelings toward an attitude object
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intensity
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centrality
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: Closeness of the attitude to one’s core values and beliefs
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Closeness of the attitude to one’s core values and beliefs
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centrality
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centrality and attitudes: types
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central vs. peripheral attitudes
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basic attitude perspectives
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the traditional model
the multiattribute model |
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the traditional model of attitudes
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cognitive component leads to
affective component leads to behavioral component |
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cognitive component
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what we think we know aobut an attitude object
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cognitive component leads to
affective component leads to behavioral component |
the traditional model of attitudes
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what we think we know aobut an attitude object
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cognitive component
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our action tendency toward an attitude object
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behavioral component
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behavioral component
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our action tendency toward an attitude object
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our positive or negative reacion to an attitude object
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affective component
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affective component
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our positive or negative reacion to an attitude object
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the traditional model of attitudes looks like
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a pie graph with all three components equal
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