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8 Cards in this Set
- Front
- Back
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AIO
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Activities, interests and opinions
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Consumption Constellations
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Cluster of complementary products, specific brands and/or activities
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Lifestyle
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Implies a set of behaviors and products that reflect it
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Subculture of consumption
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Lifestyle around a particular product class or activity.
Ex. video games, antiques |
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Brand Tribe
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Identity is around the brand. Lifestyle revolves around brand.
Ex. Coca cola , Harley |
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VALS psychographic segments
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Values, attitudes and lifestyle survey
Captures consumers attitudes and values by measuring how strongly they agree or disagree with various phrases. All people fit into 8 categories |
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Target
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Who
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Postion our offering
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Why
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