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15 Cards in this Set

  • Front
  • Back
GROWTH
• Profits
• Sales
• Revenue
• Market share
PRICE DIFFERENCE
• Exploit price inelasticity
HINT
• Listen keenly for hints
• Don’t interrupt
UNIT COST INCREASED
• Either price of contents increased
• Or quantity of unit contents increased
POSTURE
• Don’t lean back/slouch
• Don’t turn to side
SILENCE
• Think aloud with interviewer
• Develop structure with interviewer
ENERGY
• Open posture
• Smile
• Show real interest in problem
• Engage in discussion with interviewer
DECISION
• Be firm (Yes/No)
• Throw in caveats later
RECOMMENDATION
• Crisp & concise
• Problem / Recommendation / Insight / Issues / Next steps
• “Here’s the answer and here’s why”
STRUCTURE
• Create and refer back to structure
• Develop depth, either with interviewer or lay out and talk him through it
IDIOSYNCHRACIES
• Reduce # of “OK”
ASSUMPTIONS
• Make calculated assumptions that have a reasonably sound basis
SUNK COSTS
• Ignore only after asking interviewer
CALCULATIONS
• Talk through calcs
• Understand goal of calc
• Synthesize insights from calcs
• Tie calcs back to case
NON-PROFIT
• Remember decisions are no different
• Especially pay attention to competition