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15 Cards in this Set
- Front
- Back
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GROWTH
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• Profits
• Sales • Revenue • Market share |
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PRICE DIFFERENCE
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• Exploit price inelasticity
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HINT
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• Listen keenly for hints
• Don’t interrupt |
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UNIT COST INCREASED
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• Either price of contents increased
• Or quantity of unit contents increased |
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POSTURE
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• Don’t lean back/slouch
• Don’t turn to side |
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SILENCE
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• Think aloud with interviewer
• Develop structure with interviewer |
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ENERGY
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• Open posture
• Smile • Show real interest in problem • Engage in discussion with interviewer |
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DECISION
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• Be firm (Yes/No)
• Throw in caveats later |
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RECOMMENDATION
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• Crisp & concise
• Problem / Recommendation / Insight / Issues / Next steps • “Here’s the answer and here’s why” |
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STRUCTURE
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• Create and refer back to structure
• Develop depth, either with interviewer or lay out and talk him through it |
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IDIOSYNCHRACIES
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• Reduce # of “OK”
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ASSUMPTIONS
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• Make calculated assumptions that have a reasonably sound basis
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SUNK COSTS
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• Ignore only after asking interviewer
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CALCULATIONS
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• Talk through calcs
• Understand goal of calc • Synthesize insights from calcs • Tie calcs back to case |
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NON-PROFIT
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• Remember decisions are no different
• Especially pay attention to competition |
