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10 Cards in this Set
- Front
- Back
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Market Penetration |
Strategiesaim to increase sales of existing offerings to a company’s current customers.(e.g. OJ company promotes drinking OJ throughout the day instead of just atbreakfast, airlines use frequent flier points) |
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Market Development |
Strategiesbuild upon the success of its existing offerings to attract new customers, this mostcommonly happens by targeting new customers in an existing geographic area andby expanding to a different geographic area. Tactics include price promotions,new distribution channels, and communication strategies focused at new consumergroups |
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Product Development |
Strategiesaim to build on its existing customer base by offering new products. Thecompany can either offer entirely new products, or modify or extend existingproduct offerings |
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Diversification |
Strategiesaim to take advantage of growth opportunities in areas in which the company hasno presence |
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Case Types |
1. Profit and Loss 2. Entering a new market 3. Pricing strategy 4. Growth and increasing sales |
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Cost-Based Pricing |
Add all cost and add a profit to find the break-even point |
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Cost-based Pricing |
What will the market bear? What are they currently bearing? |
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The Five C's |
Company Cost Consumers Channel Competition |
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The Four P's of Marketing |
Product Price Place Promotions |
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The Value Chain
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Raw Materials Operations Delivery Marketing and Sales Service |
