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5 Cards in this Set
- Front
- Back
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What are the strategy scenarios?
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1. Entering a New Market
2. Industry Analysis 3. Mergers and Acquisitions 4. Developing a new Product 5. Pricing Strategies 6. Growth Strategies 7. Starting a new business 8. Competitive Response |
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What are the operations scenarios?
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1. Increasing sales
2. Reducing costs 3. Improving the bottom line 4. Turnarounds |
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What are the first steps?
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1. Summarize the Question
2. Verify the Objectives (ask about "any other objects to be aware of") 3. Ask clarifying questions 4. Lay out the structure |
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Some good clarifying questions...
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1. The company, pub/priv, size, growth
2. Industry life cycle 3. Competitors, internal (mjr players, market share) and external (subsititutions, economy, rising material costs, interest/unemploy rates) 4. The product - adv and disadv |
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Entering a New Market, Steps
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1. Relate to goal if needed
2. Determine state of current and future market 3. Investigate market for potential entry 4. If deciding positively on entry, determine how |
