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10 Cards in this Set
- Front
- Back
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When you get the question you should
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1) ask a question about it
2) define the objective 3) get a structure 4) analyze and list options 5) list the implications |
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Is this a good industry to be in?
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Porter's 5 forces model
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Profitability decline?
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segment the company
segment the revenue segment the costs |
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Will we do well in this industry?
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core competitencies
core weakness innovation |
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Segmenting the Company :
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are there failing channels?
product lines? bad locations? |
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How do we serve a market effectivly?
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4-Ps model
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Segmenting the Revenue :
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how many customers
how much do they buy 20% of customers are 80% of the $$ |
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how do we create value through manufacturing?
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factors of production model
supply and value chain |
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Segment the Cost :
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Fixed - utils, ads, SG&A
Variable - driven by labor & materials econ of scale, taxes, laws |
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elasticity :
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inelastic -revenue increases with price hike
elastic - customers jump ship |
