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62 Cards in this Set
- Front
- Back
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Culture
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The accumulation of shared meanings, rituals, norms, and other traditions of an organization or society
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Objective Culture
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Can be easily seen and thus more easily interpreted or understood....EX: the cars we drive, clothes we wear, food we eat
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Subjective Culture
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No so easily understood on immediate observation....EX: the roles we play, the beliefs we hold, the values we possess
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Values
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Very general ideas about good and bad goals
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Norms
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Rules dictating what is right or wrong
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Enacted Norms
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Explicitly decided upon rules
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Crescive Norms
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Embedded in a culture and are discovered through interactions with that culture
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Sex
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Biological differences between men and women
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Gender
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A social construct related to the social expectations of men and women
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Agentic Goals
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MEN-self asserting, mastery
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Communal Goals
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WOMEN-affiliation, harmony
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Androgyny
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The possession of both masculine and feminine traits
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Social Class
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The overall rank of people in a society
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Ascribed Status
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Status one is born with
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Cultural Ecology
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The way in which a system is adapted to its habitat
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Cultural Ideology
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The mental characteristics of a people and the way in which they relate to their environment and social groups
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Cultural Social Systems
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The way in which orderly social life is maintained
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Subculture
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Relatively cohesive cultural system that varies in form and substance from the dominant culture
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Counterculture
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Culturally homogenous group that develops values and norms that differ from the larger society because of their opposition to it
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Sacred Consumption
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Involves objects and events that are "set apart" from normal activities and are treated with some degree of respect or awe
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Profane Consumption
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Involves consumer objects and events that are ordinary, everyday objects and events that do not share the "specialness" of sacred ones
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Sacralization
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Ordinary events or products are accorded special significance by culture
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Desacralization
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Sacred events or products are stripped of special events and/or reproduced in mass quantities
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Myths
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Stories containing symbolic elements that express shared emotions and cultural values
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Rituals
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A set of symbolic behaviors that occur in a fixed sequence
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Sex Roles
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Society's assumptions about the "appropriate" behaviors, attitudes, dress, ect. of men and women
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Homogamy
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The tendency to marry into a similar social class
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Discretionary Income
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The money available to a household over and above that required for a comfortable standard of living
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Status Hierarchy
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Structure in a social group in which some members are better off than others
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Social Stratification
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Creation of artificial divisions in a society
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Achieved Status
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Status earned through hard work or diligent study
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Affluenza
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Many well off consumers seem to be stressed or unhappy despite their wealth
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Social Mobility
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The passage of individuals from one social class to another
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Horizontal Mobility
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Movement from one position to another roughly equivalent to social status
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Downward Mobility
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Movement from one position to another position that is lower in social status
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Upward Mobility
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Movement from one position to another position that is higher in social status
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Status Anxiety
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Concern that one is being consistent with the cultural environment of being wealthy
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Symbolic Self-Completion
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Excessive flamboyant consumption to make up for insecurity
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Ethnic Subculture
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Held together by common cultural or genetic ties and is identified both by its members and by others as being a distinguishable category
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Consumer Behavior
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The study of the processes involved when individual or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy NEEDS and DESIRES
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Consumers
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Buys something, USES something, is statisfied with something
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Something
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Usually a product or service
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Needs
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A discrepancy between the customer's present state (hungry) and some ideal state (satiated with Domino's pizza)
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Desires
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WANTS
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Globalization
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The inexorable integration of markets, nation-states, and technologies to a degree never witness before-in a way that is enabling individuals, corporations, and nation-states to reach around the world farther, faster, deeper, and cheeper than ever before
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Creative Destruction
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The perpetual cycle of destroying the old and less efficient product or service and replacing it with the new, more efficient ones
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Decentralized Commerce
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Custom goods, Home-made goods, cottage industries, barter systems, defined social class, slow fashion cycles
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Centralized Commerce
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Mass-produced goods, technology, large industries, social mobility, fast fashion cycles
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Socialism
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Equality of wealth distribution
Socio-economic equality State controlled means of production Centrally planned economics |
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Capitalism
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Socio-economic strata
Rights of individuals and corporations Privately controlled means of production Supply and demand factors determined by market economy |
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Democratization of Goods
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Uniformity in products and appearances
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What is the fiber of the Industrial Revolution?
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Cotton
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What systems characterized the Cold War?
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Division--"Us vs Them" mentality
Nuclear Arms Race McCarthyism Vietnam and Korean Wars |
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What are the balances of Globalization?
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Between nation-states
Between nation-states and Global markets Between individuals and nation-states |
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What are the Marks of Globalization?
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Dominant Culture
Defining technologies Defining measurement-speed and innovation Creative Destruction Balances Multi-dimensional |
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What are the multi-dimensional aspects of globalization?
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Politics
Culture National Security Finance Technology Environment |
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What are the key inventions of the Industrial Revolution?
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Flying shuttle
Spinning jenny Water-powered spinning frame Power loom |
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What was America's role in the Industrial Revolution?
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Supplier of cotton to England
Development of US manufacturing Consumer Base Growth of Urban Centers Railroads Labor Fashion |
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What was the symbol of the Cold War era?
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Berlin Wall
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What system did globalization and the international system replace?
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???
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What is the motto for modern consumption?
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People buy products not for what they DO, but for what they MEAN
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What is the consumer decision making model?
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Internal influences, Social influences, Situational influences, and marketing ALL influence the DECISION process which in turn influences the PURCHASE
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