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9 Cards in this Set
- Front
- Back
Marketing Aims |
The general goals of the marketing function within an organisation |
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Marketing objective |
Specific, focused targets of the marketing function within a business |
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Marketing strategies |
Long term or medium term plans, devised at senior management to achieve the firms marketing objectives |
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Marketing tactics |
Short-term marketing measures adopted to meet the needs of a short term threat or oportunity
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Marketing structure |
Corporate objectives |
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Types of marketing objective |
Size |
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Reasons for setting marketing objectives |
To act as a focus for decision making and effort |
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Internal influences on marketing objectives |
Corporate objectives |
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External influences on marketing objectives |
Market factors |