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15 Cards in this Set
- Front
- Back
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advertising
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paid nonpersonal communication through various media with the purpose of informing or persuading members of a particular audience
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product advertising
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nonpersonal selling of a particular good or service
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institutional advertising
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promotion of a concept, idea, philosophy, or goodwill of an industry, company, organization, person, geographical location, or government agency.
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informative advertising
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promotion that seeks to develop initial demand for a good, service, organization, person, place, idea, or cause
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persuasive advertising
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promotion that attempts to increase demand for an existing good, service, organization, person, place, idea or cause.
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reminder advertising
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advertising that reinforces previous promotional activity by keeping teh name of a good, service, organization, person, place, idea, or cause before the public
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comparative advertising
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advertising strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands
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retail advertising
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all advertising by retail stores that sell goods or services directly to the consuming public
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cooperative advertising
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strategy in which a retailer shares advertising costs with a manufacturer or wholesaler
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advertising campaign
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series of different but related ads that use a single theme and appear in different media within a specified time period
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advertising agency
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Firm whose marketing specialists assist advertisers in planning and preparing advertisements
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sales promotion
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marketing activities other than personal selling, advertising, and publicity that enhance consumer purchasing and deal effectiveness
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specialty advertising
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sales promotion technique that places the advertiser's name, address, and advertising message on useful articles that are then distributed to target consumers
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point-of-purchase (POP) advertising
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Display or other promotion located near the site of an actual buying decision
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publicity
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nonpersonal stimulation of dmand for a good, service, place, idea, person, or organization by unpaid placement of significant news regarding the product in a print or broadcast medium
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