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46 Cards in this Set

  • Front
  • Back
Why is the Industry Environment so Important?
-different environments present different opportunites and threats
-business model/strategy have to change to meet environment
-managers face different challenges developing/maintaining a competitive strategy in different life cycles
Types of Industries (5)
1. fragmented
2. embryonic (start-up)
3. growth
4. mature
5. declining
Leadership Style, driving Forces and competition
Start-up Cycle
LS: creative, frenetic, opportunity, individual, informal, action
DF: cash, gross sales
C: no real competition
Leadership Style, driving Forces and competition
Growth cycle
LS: implement, planned, proactive, team, freedom, change
DF: market share, sales, capital investment
C: many competitors
Leadership Style, driving Forces and competition
Mature Cycle
LS: continuity, analytical, status quo, organization, bureaucratic, maintain
DF: profit, cautious, slow investment
C: competitors consolidate
Leadership Style, driving Forces and competition
Aging/Declining Cycle
LS: beyond crisis, survival, impersonal, turmoil, cost driven
DF: reduce cost, defer repair, no investment
C: few direct competitors
Strategic Implication of Market Growth Rates
-growth rate measures rate industry's product spreads (speed of adoption)
-different markets develop at different rates
-growth rates for products accelerates over time
factors affecting market growth rates
(five)
1. relative advantage
2. compatibility
3. complexity
4. observability/trailability
5. availability of complementary products
Strategic Group
a set of business units or firms that pursue similar strategies with similar resources
Porters Five Forces Model - factors affecting the intensity of rivalry among established firms
1. risk of entry by potential competitors
2.bargaining power of buyers
3. bargaining power of suppliers
4. threat of substitutes
How Five Forces Shape competition
1. weak competitive force - viewed as an opportunity as it allows companies to earn greater profits
2. strong competitive force - viewed as a threat because it depresses industry profits
3. strength of forces may change as industry conditions change
Rivalry Among Established companies
1. industry competitive structure
2. industry demand conditions
3. cost conditions
4. exit barriers
Risk of New Entry (Barriers to Entry)
1. economies of scale (unit cost falls)
2. brand loyalty (creating customer preferences)
3. absolute cost advantage v. new entrants
4. Customer Switching Costs
5. government regulation
Bargaining Power of Buyers
1. suppliers - small companies, buyers large/few
2. purchase in large quanities
3. suppliers depend on buyers for large % of orders
4. buyers switching costs are low
5. buyers can purchase from several suppliers
6. buyers supply own needs
Bargaining Power of Suppliers
(most powerful when)
1. few substitutes
2. industry not important to suppliers
3. buyers purchase large % of orders
4. buyers experience significant switching costs
5. suppliers can threaten to enter industry (produce/supply own product; buyers can produce their own inputs)
Substitute Products
1. existence of close substitutes a strong threat (limit price a company can charge for a product
2. substitutes are a weak competitive force when there are few of them and when companies in the industry can raise prices and earn additional profits
Complements
- existence of lack of complements can dramatically influence demand
-important in demand & profitability in many hi-tech industries
Life Cycle Issues
1. cycles dont always follow generalization
2. rapid growth situations may skip embryonic
3. growth revitalized by innovation/social change
4. time span of stages can vary
Key Strategic Questions
1. where is the organization now?
2. if no changes are made, where will the organization be in the future? Are the answers acceptable?
3. if the answers are not acceptable, what specific actions should management undertake? What risks and payoffs are involved?
Vision
Future Preferred State
Strategic Management
a set of managerial decisions and actions that determines the long-run performance of a corporation
INCLUDES: environmental scanning, strategy formulation, strategy implementation, evaluation and control
Phases of Strategic Management (four)
1. basic financial planning
2. forecast-based planning
3. externally oriented strategic planning
4. strategic management
Strategies
form a comprehensive master plan that states how the corporation will achieve its missions and objectives (corporate, business, functional)
Policies
the broad guidelines for decision making that links the formulation of a strategy with its implementation
Strategy Formulation
includes strategies and policies
Corporate Strategies
overall direction of company and management of its businesses
Business Strategies
competitive and cooperative strategies
Functional Strategies
maximize resource productivity
Strategy Implementation
the process by which the strategies and policies are put into action through the development of: programs, budgets and procedures
Strategic Decision Making Process
(8 steps)
1. evaluate current performance results
2. review corporate governance
3. scan/assess external environment
4. scan/assess internal corporate environment
5. Analyze strategic (SWOT) analysis
6. generate, evaluate, and select the best alternative strategy
7. implement selected strategies
8. evaluate implemented strategies
The Theory of Business
1. Synthesize (reality- external & internal) DRIVES
2. strategize (your focus - strategies, plans, budgets) DRIVES
3. Systematize (systems, skills, competencies - to accomplish)
What makes a business theory valid?
1. assumptions must match reality
2. assumptions must fit with each other
3. the theory must be known and understood by all
4. the theory must stand up to regular challenge
Core Competency
the fundamental human skills and technical competencies of an organization that
1. differentiate you from your competitors
2. are difficult to duplicate
3. focus your strategy development
4. are the foundation on which to grow the business
Business Hierarchy
Philosophy
Defining Policies
Strategies
Execution and Tactics
Overview of the Process
Reality, Focus, How, Execution, Review
Reality
WHERE ARE WE NOW?
external audit, internal audit, assumptions, KSF's
Focus
WHERE DO WE WANT TO BE?
vision, mission, KRA's, priorities
How
HOW WILL WE GET THERE?
objectives, strategies, tactics
Execution
WHO MUST DO WHAT?
actions plans, budgets, delegation
Review
HOW ARE WE DOING?
Reviews
Thought Leadership
highly iterative process its random, intuitive, holistic, associative, subjective
includes reality, focus, and objective portion of how
Action Leadership
highly sequential process its logical, sequential, rational, analytical, and objective
includes the strategy and tactic portion of how, execution, and review
External Analysis
1. markets/segments/customer needs
2. competition
3. economy
4. government/regulatory
5. social/demographic
6. factors of production (labor, capital, materials)
7. technology
8. environment
- helps you to guess your opportunities, threats and market indicators
Internal Analysis
1. Markets/Segments/Customers ( attractiveness, profitiability, segment SWOT)
2. capacity and access (capital, labor, materials and equipment)
3. infra-structure ( technology, communication, etc.)
4. Intangibles (people, training, opportunity, goodwill, lobbying) - -helps strengths, weaknesses and assumptions
Corporate Priorities
1. those few (1-5) priority actions that the firm MUST work toward relentlessly over the long term planning horizon
2. the are derived directly from the Vision, Mission
3. the should be clear and compelling recitations of intent that drive action and spur innovation
4. they span the gap from where the company is today to the Future Preferred State
Objectives
1. those actions that if the firm is to satisfy its Corporate Priorities, MUST be completed as interim steps along the way
2. Developed directly from, and driven by, the corporate priorities
3. specific enough to give clear guidance yet broad enough to drive coordinated annual improvement planning towards the Future Preferred State
4. Wellspring for the annual Action Plans