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BUSN 412 Week 2 Quiz
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Download answer at https://www.examtutorials.com/course/busn-412-week-2-quiz/
<div id="tab-description">1. QuestionWhen developing forecasts, two key inputs that were discussed in the text are:Assessing internal strengths and environmental scanningEnvironmental scanning and a SWOT analysisEnvironmental scanning and competitor intelligenceEnvironmental scanning and stakeholder identification2. Question_____________ tracks the evolution of environmental trends, sequences of events, or streams of activities.Environmental scanningEnvironmental monitoringEnvironmental surveyingCompetitive intelligence3. QuestionWhen we scan the general environment, we can identify information on:Customer and firm bargaining powerCompetitive rivalrySubstitute goodsThe aging population and ethnic shifts4. QuestionGathering "competitive intelligence" _______________.is good business practice.is illegal.is considered unethical.minimizes the need to obtain information in the public domain.5. QuestionWhen conducting environmental forecasting, we can say that it involves developing plausible projections about which of the following concerning environmental change?A. SpeedB. DirectionC. Both A and B are correct.D. None of above is correct.6. QuestionWhich of the following is not a limitation of SWOT (Strengths, Weaknesses, Opportunity, Threats) analysis?Organizational strengths may not lead to competitive advantage.SWOT's focus on the external environment is too broad and integrative.SWOT gives a one-shot view of a moving target.SWOT overemphasizes a single dimension of strategy.7. QuestionValue chain analysis makes sure that the activities of an organization are divided into two major categories of value activities: primary and support. Choose a primary activity from among the following:Purchasing key inputs.Monitoring the cost of producing the product through a cost accounting system.Recruiting and training employees.Repairing the product for the consumer.8. QuestionWhich one of the following can we say is included in inbound logistics?Warehousing and inventory controlRepair and parts supplyMachining and packagingPromotion and packaging9. QuestionWhen assessing its primary activities, an airline company would most likely examine:Employee training programsThe effectiveness of its lobbying activitiesBaggage handlingCriteria for lease versus purchase decisions10. QuestionAdvertising is a __________ activity. Supply of replacement parts is a __________ activity.primary; primarysupport; primarysupport; secondaryprimary; support11. QuestionExplain how competitor intelligence can be improved by gathering information about competitors in the public domain. Provide examples.</div> https://www.examtutorials.com/course/busn-412-week-2-quiz/ |
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