Busn 300

Front 1

Emotions

Back 1

psychological, behavorial, and physiological episodes experianced toward an object, person, or event that create a state of readiness

Front 2

Characteristic's of Emotion (5)

Back 2

1. positive or negative
2. may activate us (demand our attention)
3. generate a global evaluation (called core affect) that something is good or bad, helpful or harmful, or be approched or avoided
4.based on innate and learned repsonses to the environment
5. usually experianced for seconds or less

Front 3

Moods

Back 3

1. less intense emotional states
2. not directed toward anything in particular

Front 4

Attitudes

Back 4

the cluster of beliefs, assessed feelings, and behavioral intentions toward a person, object, or event (judgemental)
1. judgements about an attitude object
2. based mainly on rational logic
3. usually stable for days or longer

Front 5

Model of Attitudes
1. Beliefs

Back 5

1. established perceptions of attitude object
2. formed from our experiances and perceptions
3. shape our feelings

Front 6

Model of Attitudes
2. Feelings

Back 6

1. calculation of good or bad
2. based on beliefs about the attitude object
3. influence our behavioral intentions

Front 7

Model of Attitudes
3. Behavioral Intentions

Back 7

1. motivation to act in repsonse to the attitude object
2. weak predictors of actual behavior

Front 8

What else is behavior affected by?

Back 8

Ability
Role perceptions
situation

Front 9

Problem with Model of Attitudes

Back 9

ignores important role of emotions in shaping attitudes