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BUSN 258 Entire Course
BUSN 258 Entire Course
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BUSN 258 Week 1-7 All Discussion Questions
BUSN 258 Week 4 Midterm
BUSN 258 Week 8 Final Exam
BUSN258 Week 1 Assignment
BUSN258 Week 2 Assignment
BUSN258 Week 2 You Decide
BUSN258 Week 3 Case Study
BUSN258 ...
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BUSN 258 Week 1-7 All Discussion Questions
BUSN 258 Week 4 Midterm
BUSN 258 Week 8 Final Exam
BUSN258 Week 1 Assignment
BUSN258 Week 2 Assignment
BUSN258 Week 2 You Decide
BUSN258 Week 3 Case Study
BUSN258 Week 4 Assignment
BUSN258 Week 5 Assignment
BUSN258 Week 5 You Decide
BUSN258 Week 6 Case Study
BUSN258 Week 7 Assignment
BUSN258 Week 7 You Decide
BUSN 258 Week 1 Assignment
BUSN 258 Week 1 Assignment
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1. What major corporations that you’ve heard of seem to be doing the best job of building customer loyalty? In what ways do they attempt to build long-term relationships with customers?
2. How do ripple effects...
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1. What major corporations that you’ve heard of seem to be doing the best job of building customer loyalty? In what ways do they attempt to build long-term relationships with customers?
2. How do ripple effects escalate the problem of the lost customer?
BUSN 258 Week 2 Assignment
BUSN 258 Week 2 Assignment
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1.What are some factors (patterns of behavior) that project a company’s culture? List several examples from organizations you work in.
2.What are three major elements that complicate listening? Give customer-se...
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1.What are some factors (patterns of behavior) that project a company’s culture? List several examples from organizations you work in.
2.What are three major elements that complicate listening? Give customer-service related examples of each.
BUSN 258 Week 2 You Decide
BUSN 258 Week 2 You Decide
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Read the You Decide scenario and decide on a response. Your goal is to identify the critical issues in the scenario and determine how you would resolve. Write a report correctly formatted of at least 125 words. Dr...
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Read the You Decide scenario and decide on a response. Your goal is to identify the critical issues in the scenario and determine how you would resolve. Write a report correctly formatted of at least 125 words. Drop the report in the DropBox. Remember to run the spelling and grammar checker on your work before turning it in.
BUSN 258 Week 3 Case Study
BUSN 258 Week 3 Case Study
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Read the You Decide scenario and decide on a response. Your goal is to identify the critical issues in the scenario and determine how you would resolve. Write a report correctly formatted of at least 125 words. Dr...
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Read the You Decide scenario and decide on a response. Your goal is to identify the critical issues in the scenario and determine how you would resolve. Write a report correctly formatted of at least 125 words. Drop the report in the DropBox. Remember to run the spelling and grammar checker on your work before turning it in.
BUSN 258 Week 4 Assignment
BUSN 258 Week 4 Assignment
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1. Look back on your own experiences as a customer and identify situations when little things have made a difference in your buying decision.
Think, for example, of places you have stopped doing business with. Wh...
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1. Look back on your own experiences as a customer and identify situations when little things have made a difference in your buying decision.
Think, for example, of places you have stopped doing business with. What little things pushed you out of the zone of indifference into the dissatisfied range?
Be as specific as possible and remember that often dissatisfaction comes from a series of truly small, almost insignificant turnoffs.
BUSN 258 Week 4 Midterm Set 2
BUSN 258 Week 4 Midterm Set 2
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1.Question :
(TCO 1) The letter L in the acronym LIFE stands for ________.
2. Question : (TCO 2) Customer loyalty is:
3. Question : (TCO 9) Despite many similarities between them, Wal-Mart and K-Mart have very ...
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1.Question :
(TCO 1) The letter L in the acronym LIFE stands for ________.
2. Question : (TCO 2) Customer loyalty is:
3. Question : (TCO 9) Despite many similarities between them, Wal-Mart and K-Mart have very different results, largely because of "little things" that seem to result in better customer service. How do the sales of these two companies compare?
4. Question : (TCO 10) Customer loyalty is NOT:
BUSN 258 Week 5 Assignment
BUSN 258 Week 5 Assignment
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1. How can organizations become more open to feedback? What kinds of employee training would help? What would you tell your employees about feedback importance if you were the boss?
2. What are the three importan...
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1. How can organizations become more open to feedback? What kinds of employee training would help? What would you tell your employees about feedback importance if you were the boss?
2. What are the three important steps needed to recover the potentially lost customer?
BUSN 258 Week 5 You Decide
BUSN 258 Week 5 You Decide
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You are a general manager with a service company. You are hearing comments from your sales group that customers are unhappy with your company.
The comments range from poor service, missed assignments, to technica...
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BUSN 258 Week 6 Case Study
BUSN 258 Week 6 Case Study
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BUSN258 Week 6 Case Study LL Bean & AT&T
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BUSN 258 Week 7 Assignment
BUSN 258 Week 7 Assignment
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  1.Which of the two general causes of stress,worker characteristics and working conditions,is the most significant in your job? How can you control or manage it?
2. How can a manager best set a strategy for impr...
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1.Which of the two general causes of stress,worker characteristics and working conditions,is the most significant in your job? How can you control or manage it?
2. How can a manager best set a strategy for improving customer loyalty? What steps make sense?
BUSN 258 Week 7 You Decide
BUSN 258 Week 7 You Decide
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You are Bob Yeader, a Sales Manager, of a small printing company. One of you sales people asked for a meeting. The meeting was difficult. The sales person, Pat Lawson, broke down in the meeting. Pat said the work ...
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You are Bob Yeader, a Sales Manager, of a small printing company. One of you sales people asked for a meeting. The meeting was difficult. The sales person, Pat Lawson, broke down in the meeting. Pat said the work was too much and the customers too demanding.
Where Pat used to be able to get all the work done in one a week, there was now too much work. Your internal staff has noticed that Pat seems stressed. You wonder if customers are seeing the stress. Pat was ready to quit. Pat has been with your company for 15 years.
BUSN 258 Week 8 Final Exam 1
BUSN 258 Week 8 Final Exam 1
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1.Question :(TCO 1) The best way to win customer loyalty is to:
2.Question :(TCO 2) Which of the following problems is NOT listed as a people turnoff?
3.Question :(TCO 3) Small companies can compete against larg...
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1.Question :(TCO 1) The best way to win customer loyalty is to:
2.Question :(TCO 2) Which of the following problems is NOT listed as a people turnoff?
3.Question :(TCO 3) Small companies can compete against larger ones if they offer:
4.Question :(TCO 4) Which of the following is NOT an example of something a company can do to enhance extrinsic value?
5.Question :(TCO 5) Companies cannot wait years for their customers to see long-term value, so they should:
BUSN 258 Week 8 Final Exam 2
BUSN 258 Week 8 Final Exam 2
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1.Question :(TCO 1) The first step to reduce waiting time is to:
2.Question :(TCO 2) Communication turnoffs often occur when employees are ignorant of:
3.Question :(TCO 3) Small companies can compete against lar...
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1.Question :(TCO 1) The first step to reduce waiting time is to:
2.Question :(TCO 2) Communication turnoffs often occur when employees are ignorant of:
3.Question :(TCO 3) Small companies can compete against larger ones if they offer:
4.Question :(TCO 4) Value arises from a tradeoff between:
5.Question :(TCO 5) To enhance value through goodness of product fit:
6.Question :(TCO 4) If several people are asking the same question, you have:
7.Question :(TCO 5) Intrinsic value arises from:
8.Question :(TCO 5) The best companies to work for:
9.Question :(TCO 5) Customer convenience stems from:
10.Question :(TCO 4) Communication effectiveness is NOT best achieved when the message is: