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10 Cards in this Set
- Front
- Back
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Types of Retailers
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Classified by: amount of service (self, limited, full), product lines, relative price, organizational approach
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Agent
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wholesaler who represents buyers or sellers on relatively permanent basis, performs only a few functions, does not take title to goods
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Broker
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wholesaler who does not take title to goods and whose function is to bring buyers and sellers together and assist in negotiation
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Category Killer
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giant specialty store that carries very deep assortment of a particular line and is staffed by knowledgable employees
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Chain Stores
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Two or more outlets that are commonly owned and controlled
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Convenience Store
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small store in residential area, open long hours, 7 days/week, carries limited number of high-turnover convenience goods
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Franchise
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contractual association between manufacturor, wholesaler, or service organization (franchiser) and independent businesspeople who buy a right to own, operate franchise system
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Wheel of Retailing Concept
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many new types of retailing forms begin as low-margin, low-price, low-status operations and challenge estab retailers. As they succeed they up their prices, up service till they become the retailers they replaced.
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Types of Wholesalers
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Merchants (largest group), Agents and Brokers, manufacturor's sales branches and offices
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Types of Retailers (organizational approach)
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Corporate chains, voluntary chains, retailer cooperatives, franchises, merchandising conglomerates
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