Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
26 Cards in this Set
- Front
- Back
|
Channel Conflict
|
refers to disagreement over goals, roles, and rewards by channel members
Horizontal conflict Vertical conflict |
|
|
Horizontal Conflict
|
conflict among members at the same channel level:
GM dealerships on the Wasatch Front |
|
|
Vertical Conflict
|
conflict between different levels of the same channel:
Revlon with WM, Target, and Dillard’s |
|
|
Channel Level
|
Layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer
|
|
|
Vertical Marketing Systmes
|
provide channel leadership and consist of producers, wholesalers, and retailers acting as a unified system and consist of:
Corporate marketing systems Contractual marketing systems Administered marketing systems |
|
|
Corporate Marketing System
|
integrates successive stages of production and distribution under single ownership
|
|
|
Contractual Marketing System
|
independent firms at different levels of production and distribution who contract with each other to obtain more sales that if alone (Franchise)
|
|
|
Administered Marketing System
|
has a few dominant channel members without common ownership. Leadership comes from size and power.
|
|
|
Conventional Distribution Channel
|
one or more independent producers, wholesalers, and retailers, each a separate business seeking to max OWN profits even at expense of profits of whole system
|
|
|
Direct Marketing Channel
|
channel with no intermediary levels
|
|
|
Distribution Center
|
large, automated warehouse designed to receive goods from plans and suppliers, take/fill orders, deliver goods quickly
|
|
|
Exclusive Distribution
|
giving limited number of dealers the exclusive right to distribute company's products in their territory
|
|
|
Franchise Organization
|
contractual vertical marketing system where franchiser links several stages in the production-distribution process
|
|
|
Horizontal Marketing System
|
2 or more companies at same level join to follow marketing opp. Comanies combine financial, production, or marketing resources to accomplish more than alone
|
|
|
Indirect Marketing Channel
|
channel containing one or more intermediary levels
|
|
|
Marketing Channel (Distribution Channel)
|
set of interdependent organizations that help make a product or service available for use or consumption by consumer or business user
|
|
|
Multichannel Distribution System
|
single firm sets up 2 or more marketing channels to reach 1 or more customer segments
|
|
|
Selective Distribution
|
strategy when producer uses more than one but fewer than all intermediaries willing to carry product (tvs, appliances)
|
|
|
Supply Chain Management
|
managing upstream and downstream value-added flows of materials, final goods, and related info among suppliers, company, resellers, and final consumers
|
|
|
Third-party Logistics Provider
(3PLs) |
independent. performs any/all functions required to get their client's product to market;
more effictient, less cost, company can focus on biz, smarter with logistics |
|
|
Value Delivery Network
|
firm's suppliers, distributors, and customers that partner with each other to improve performance of system
|
|
|
Upstream Partners
|
raw material suppliers, components, parts, info, finances, expertise to create product or service
|
|
|
Downstream Partners
|
marketing and distribution channels that took product toward customer
|
|
|
Supply Chain
|
Make and sell
|
|
|
Demand Chain
|
sense and respond
|
|
|
Intermediaries
|
greater efficiencey, contacts, experience, specialization, make customers want products
|
