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20 Cards in this Set
- Front
- Back
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True or false.
Financing, standardizing, risk-taking, and gathering marketing information are called facilitating functions. |
T |
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True or false. The business philosophy that involve the entire organization in the process of satisfying customers needs of all achieving the organizations goals is called the marketing concept |
T |
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True or false.
Different products may not result in different marketing mixes |
F |
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True or false.
The marketing plan it doesn't include the exact allocation of resources to achieve the marketing objectives |
False |
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True or false.
Marketing research is the process of gathering, recording, and analyzing data concerning a particular marketing problem. |
T |
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Which of the following is not one of the steps implementing the marketing concept?
Obtaining information about existing and potential customers.
Pinpointing needs and potential customers for further marketing activities.
Mobilizing marketing resources to provide, promote, and distribute products.
Obtaining new information about effectiveness of efforts.
All our steps in implementing the marketing concept. |
All are steps in implementing the marketing concept |
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A marketing plan includes all the following except…
Schedules of marketing tasks
Product production schedule.
Assignment of responsibilities.
Resource allocation.
Marketing objectives. |
Product production schedule |
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Which of the following is least likely to be a factor in developing a sales forecast?
Geographic area in which the product is sold.
Last years sales.
Entire product line
Number of sales people employed by the firm's major competitors.
Expected level of marketing effort |
Number of sales people employed by the firm's major competitors |
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Erik Recently bought a new BMW after many of his successful friends purchased BMWs of their own. After two months, Eric realized he could not afford to keep the car. Eric's initial buying was invalid most by___factors
Psychological. Socio economic. Aesthetic. Situational. Social. |
Social |
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Income less taxes, savings, food, clothing, and housing is___income.
Gross. Personal. Disposable. Net. Discretionary. |
Discretionary |
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TF
Business to business markets, which included churches, schools, and civic clubs are a type of industrial market. |
T |
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TF.
Sales forecasts usually are generated by complex software and should not be biased by managerial input |
F |
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TF.
A marketing information system is well-suited to testing new products, determining grace characteristics of consumer markets, and evaluating promotional activities. |
F |
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TF
Business buyers are primarily interested in the products price |
F |
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TF
The way a consumer perceives a store is probably the most important factor that influences his or her decision about where to buy |
T |
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Which of the following is not one of the four commonly recognized forms of utility?
Form. Time. Production. Place. Possession. |
Production |
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When goods and services are purchased to maintain highways, education, water, and energy, the purchasers are members of what type of market?
Business-to-business. Producer. Governmental. Institutional. Consumer. |
Governmental |
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The ingredients of the marketing mix concerned with providing product information to target market is?
Quality. Promotion. Pricing. Distribution. Product. |
Promotion |
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The effects of consumers social and cultural values, the consumer, environmental concerns were the best be called___forces
Technological. legal and regulatory. Economic. Social cultural. Competitive. |
Socio-cultural |
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And approach to collecting marketing information for specific marketing project is called__?
Contract and marketing specialists.
Government information.
Marketing research.
Computer specialist.
Marketing consultants. |
Marketing research |
