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11 Cards in this Set

  • Front
  • Back

What is a franchise?

The legal right to use an existing firm's name and logo and sell their products.


Define a Gap In The Market?

A business opportunity, finding a brand new idea no one else has come up with before. Or improving an original idea/product.

What is a sole trader?

A single owner of a business- they have unlimited liability.

What is a partnership?

Two or more owners of a business- they have unlimited liability.

What are the four P's in the marketing mix?

Product, Place, Price and Promotion.


What are stakeholders?

An individual or group with an interest in a business. These are people like... suppliers, customers, owners, employees, managers etc.

What are business aims and objectives?

Business aims= where you state a target for the future (for example, surviving the first year of trading)


Business objectives= a clearly defined target for abusiness to achieve over a certain period of time.

What is limited liability?

When shareholders in a limited company can only loose their investment in a business if it fails, they cannot be forced to sell any of their own personal assets to pay off debts.

What is unlimited liability?

When the owners are responsible for all the business debt's.

What factors might affect where a business is chosen to be located?

Costs, infrastructure, the market, entrepreneurs lifestyle choices etc...

What is a social enterprise?

The main aim of many businesses is to make profit and survive/grow as a company. This is an enterprise. Where as a social enterprise feels they need a better form of motivation/reward- they feel they must be doing something good for the community of doing something that helps out other people. This is a social enterprise.