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16 Cards in this Set

  • Front
  • Back

Adding value

A process through which a business increases the worth of the resources included in production so that customers perceive the product to be worth more than the cost of the inputs

Adviser

An external contact of a business that provides support and advice, sometimes for free

Bank loan

A fixed amount loan from a bank which is generally used to finance long-term assets

Bank overdraft

Borrowings from a bank on a current account which are payable on demand

Breakeven output (or point)

The point at which the total sales of a business equal total costs -i.e. the business is making neither a profit nor a loss

Budget

A detailed plan of income and expenses expected over a certain period of time

Business angel

A particular type of investor, usually a successful entrepreneur, who is willing to invest in high-risk, high-growth firms at a very early stage

Business plan

A detailed description of a new or existing business, including the company’s strategy, aims and objectives, marketing & financial plan

Business objective

A stated goal or target of a business (note: a business can have more than one objective!)

Cash flow

The movements of cash into (“inflows”) and out of (“outflows”) a business

Cash flow forecast

A projection, usually by week or month, of the likely cash inflows and outflows in a business

Contribution

The difference between total sales and total variable costs

Contribution per unit

A key number for breakeven analysis: the difference between selling price per unit and variable cost per unit.

Costs

Amounts incurred by a business as a result of its trading operations

Demand

The amount of a product or service that customers are willing and able to pay at a given time

Demographic

Defining a market in terms of social-economic factors such as segmentation age, income, class etc