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19 Cards in this Set
- Front
- Back
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Strategic Management
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the overall management process that strives to position a firm relative to its market environment.
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4 Levels of Strategy
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Enterprise, Corporate, Business, Functional
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Enterprise Level of Strategy
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The strategy level that poses the basic questions, "What role…," "What do we stand for,", etc.
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Corporate Level of Strategy
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The strategy that defines the business questions for a firm.
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Business Level of Strategy
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The strategy with the natural follow-on because it is concerned with the questions, "What should we compete in a given business or industry."
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Functional Level of Strategy
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The strategy addresses the questions, "How should a firm integrate its various sub-functional activities and how should these activities be related to changes taking place in the conscious functional areas (finance, marketing, HR, and operations)?"
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Core Values
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Core beliefs of an organization
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Public Affairs
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Describes the management process that focuses on the formalization and instutionalization of corporate public policy.
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Public Affairs Strategy
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a effort to see what relationships existed between the strategy and design of the corporate external affairs function and corporate social performance.
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Social Audit
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a systematic attempt to identify, measure, monitor, and evaluate an organization's performance with respect to its social efforts, goals, and programs.
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Value Shift
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Getting back to basics and adopt a different kind of management than that typically practiced by companies.
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T/F: Most public affairs departments are part of larger public relations departments.
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A. False.
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