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42 Cards in this Set
- Front
- Back
what is marketing
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the planing and executing pricing and promotion of goods and services.
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what are the different types of adding value
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time utility ( what it is available)
place utility (where it is available) ownership utility (consumption of product) form utility (transformation of product) |
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what is relationship marketing
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emphasizes lasting relationships with customers and suppliers
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what external factors affect the firms marketing plan
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competitive environment
political legal environment social & cultural environment technological environment economic environment |
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what elements got into the marketing mix
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the product, the price the place and the promotion (visiablity)
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how do you identify market segments
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search for common traits
then focus on the traits that deal with the product need |
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what is data warehousing
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collection and storage of data retrieval of data
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what is data mining
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use of technology to search and organize data
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what factors influence consumer behavior
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psychological factors
personal factors social factors cultural factors |
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what are organizational markets
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organizations purchasing goods and services to produce
industrial market re seller market government |
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what does a controller do in accounting
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ensure that accounting system provides needed reports and statements
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what is double entry book keeping system
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all transactions are entered twice in how it affects assets and liability
if assets decrease liabilities increase |
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what is on the statement of cashflows
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operations
investments financing |
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what is the matching principle
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expenses will be matched with revenues to show net income for an accounting period
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what is a solvency ratio
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short term and long term estimate risk
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what is a profitability ratio
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measure potential earnings
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what is a activity ratio
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reflect management use of assets
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what is the return on equity ratio
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net income/ owner equity
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what is return on sales
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net income/ sales revenue
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what is the difference between information and data
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data is raw facts and figures information is the meaningful interpritation of data
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what is TQM total quality management
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its a philosophy
that is focusing on creasing productively and quality through continuous feed back |
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what are the 4 things needed in managing quality efforts
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planning, organizing, leading, controlling
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what is Statistical process control
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it uses statistics and analysis of variables to detect when aguestments are needed
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what are control charts
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limits are noted on a graph to so the acceptable variation
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what is benchmarking
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comparing the quality of a firms output with the quality of industry standards
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does does ISO 9000 stand for and what does it mean
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international organization for standardization. it shows that a company meets the quality standards
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what is the ISO 14000
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certification that a program has improved environmental performance
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what are the different steps in the re-engineering process
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identify activity to change, evaluate capacity to change, identify weakness/ strengths, create new design, implement new design
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what is operational process
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a set of methods and technology used in production of goods or services
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what are the different types of transformation technology
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chemical process, fabrication, assembly, transport, clerical
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what is analytic processes
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resources are broken down in production process (extracting minerals)
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what us synthetic processes
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resources are combined in the production process (making paint)
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what is included in a scheduling goods operations
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which products will be produced
when the production will occur what resources will be used time person for resouce use |
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what is the difference between low contact and and high contact services
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low contact has less direct involvement and is more based on completion dates
high contact the customer is directly involved |
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what is a pert chart
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specifies the sequence and path of steps in a project
can point out what will cause delays |
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what are the different forms of employee behavior
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employee behavior: things that impact the organization
performance behavior: behavior that reflect the performance of specific job counterproductive behaviors organization citizenship |
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what are the 5 fundamental traits relevant to organizations
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agreeableness
conscientiousness emotionalism extroversion openness |
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what is the psychological contract
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expectations held by employees concerning their contributions and what they will get back
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what is the main point about classical management
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workers are motivated by money and cannot be trusted
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what are the different steps in managing by objectives
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establish organizational goals
communicate goals set personal goals review evaluate |
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what is the difference between leadership and management
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leadership is motivating people to meet goals
management is needed to achieve coordination |
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what are the different leadership styles
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autocratic
democratic free-rein |