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42 Cards in this Set

  • Front
  • Back
what is marketing
the planing and executing pricing and promotion of goods and services.
what are the different types of adding value
time utility ( what it is available)
place utility (where it is available)
ownership utility (consumption of product)
form utility (transformation of product)
what is relationship marketing
emphasizes lasting relationships with customers and suppliers
what external factors affect the firms marketing plan
competitive environment
political legal environment
social & cultural environment
technological environment
economic environment
what elements got into the marketing mix
the product, the price the place and the promotion (visiablity)
how do you identify market segments
search for common traits
then focus on the traits that deal with the product need
what is data warehousing
collection and storage of data retrieval of data
what is data mining
use of technology to search and organize data
what factors influence consumer behavior
psychological factors
personal factors
social factors
cultural factors
what are organizational markets
organizations purchasing goods and services to produce

industrial market
re seller market
government
what does a controller do in accounting
ensure that accounting system provides needed reports and statements
what is double entry book keeping system
all transactions are entered twice in how it affects assets and liability

if assets decrease liabilities increase
what is on the statement of cashflows
operations
investments
financing
what is the matching principle
expenses will be matched with revenues to show net income for an accounting period
what is a solvency ratio
short term and long term estimate risk
what is a profitability ratio
measure potential earnings
what is a activity ratio
reflect management use of assets
what is the return on equity ratio
net income/ owner equity
what is return on sales
net income/ sales revenue
what is the difference between information and data
data is raw facts and figures information is the meaningful interpritation of data
what is TQM total quality management
its a philosophy
that is focusing on creasing productively and quality through continuous feed back
what are the 4 things needed in managing quality efforts
planning, organizing, leading, controlling
what is Statistical process control
it uses statistics and analysis of variables to detect when aguestments are needed
what are control charts
limits are noted on a graph to so the acceptable variation
what is benchmarking
comparing the quality of a firms output with the quality of industry standards
does does ISO 9000 stand for and what does it mean
international organization for standardization. it shows that a company meets the quality standards
what is the ISO 14000
certification that a program has improved environmental performance
what are the different steps in the re-engineering process
identify activity to change, evaluate capacity to change, identify weakness/ strengths, create new design, implement new design
what is operational process
a set of methods and technology used in production of goods or services
what are the different types of transformation technology
chemical process, fabrication, assembly, transport, clerical
what is analytic processes
resources are broken down in production process (extracting minerals)
what us synthetic processes
resources are combined in the production process (making paint)
what is included in a scheduling goods operations
which products will be produced
when the production will occur
what resources will be used
time person for resouce use
what is the difference between low contact and and high contact services
low contact has less direct involvement and is more based on completion dates

high contact the customer is directly involved
what is a pert chart
specifies the sequence and path of steps in a project
can point out what will cause delays
what are the different forms of employee behavior
employee behavior: things that impact the organization
performance behavior: behavior that reflect the performance of specific job
counterproductive behaviors
organization citizenship
what are the 5 fundamental traits relevant to organizations
agreeableness
conscientiousness
emotionalism
extroversion
openness
what is the psychological contract
expectations held by employees concerning their contributions and what they will get back
what is the main point about classical management
workers are motivated by money and cannot be trusted
what are the different steps in managing by objectives
establish organizational goals
communicate goals
set personal goals
review
evaluate
what is the difference between leadership and management
leadership is motivating people to meet goals
management is needed to achieve coordination
what are the different leadership styles
autocratic
democratic
free-rein