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9 Cards in this Set

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Marketing
organizational functions/proceses for creating/communicating/delivering value to customers and managing customer relationships to benefit the organization and its stakeholders.
marketing strategy
company's plan. identigies how to use marketing to achieve goal.
target market
specific group of comsumers who have similar wants and needs.
marketing mix
4 marketing elements: product, distribution, price, promotion.
marketing orientation
the needs of customers when develpoing a marketing mix.
final consumers
people who buy products/services for their own use.
business consumers
people/companies/organizations that buy products for operation of business to incorporate into other products/services or for resale to their customers.
cusumer decision-making process]
specific sequence of steps consumers follow to make a purchase.
buying motives.
reasons consumers decide what products/services to purchase.