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124 Cards in this Set

  • Front
  • Back
Marketing Mix is made up of the 4
P's
Recognizable Design transferred to clothing and other items
LOGO
All the pieces of the organization work together in a smooth, effective, and efficient manner
SYNCRONIZED
Leverage is the organization's advantage over the competition
SUSTAINABLE
Collective results of the organization's employees
SYNERGY
Just beginning, new
INTRODUCTION
High profits, others enter market
GROWTH
Sales are great, $ spent on promotions
MATURITY
Profits no longer appealing
DECLINE
Groups of people with similar needs to whom the company can sell its product
TARGET MARKET
Specific financial plan that assists managers in determining the best way to use avaliable FINANCIAL resources
BUDGET
Detailed written description of the marketing activities that must be accomplished to make an event successful
MARKETING PLAN
The science of producing and using goods and services that people WANT
ECONOMICS
The income that remains after expenses
DISPOSABLE/DISCRETIONARY
Businesses that sell directly to final customers
RETAILERS
Businesses that buy products from businesses and sell them to retailers or other buisnesses
WHOLESALERS
The price of a product is determined by
SUPPLY AND DEMAND
This type of business produces goods that other businesses use to make thing
INDUSTRIAL
Method of starting a business for a person with limited business experience
FRANCHISE
The majority of workers in tis country are employed by what size business
SMALL
The difference between earned income and and costs
PROFIT
Goals that take more than one year to complete
LONG TERM
Opportunities in women's sports increased when Title IX law was passed in
1972
A good measure of our nation's wealth is throu the
GDP
Governing body of collegiate athletics
NCAA
The ability to influence individuals and organizations
LEADERSHIP
An athlete's legal representative
AGENT
General statement of an organization's purpose
MISSION
Tangible, measurable outcomes for the company objectives
GOALS
Specific company priorities
OBJECTIVES
Standards to evaluate the success
MEASURES
The requirements of each position in an organization
JOB OBJECTIVES
Inexpensive items
CONVENIENCE
Purchased less frequently- require some thought
SHOPPING
Products that customers insist upon having- willing to search and pay higher $
SPECIALTY
Purchasing products that had NOT been planned
UNSOUGHT
Providing personalized and persuasive info to customers to help them buy
SELLING
Creating a perception tha separates an organizatoin from its competitiors- recognition of brand
BRAND MARKETING
Providing $ needed to perform marketing activities for the company and consumer
FINANCING
Selling additional products to the customer beyond the original purchase
UPSELLING
Using advertising to communicate info about products, images, and ideas to achieve a desired outcome
PROMOTION
Ability of a service or good to satisfy a want
UTILITY
Non-monetary benefit
PERK
Takes shape
FORM
Available when needed
TIME
Consumer purchases
POSSESSION
Arrives at the market
PLACE
The official beverage of the NFL
PEPSI
The bottom line in sports:______ is everything
WINNING
Deciding what is right and wrong
ETHICS
Financial and business counselors
ADVISORS
Things of value that a business owns
ASSETS
Debts of a business, amount owed
LIABILITIES
Assets-liabilities =
OWNER'S EQUITY
Sharing of info which results in a high level of understanding
COMMUNICATION
Receiver's response to sender's message
FEEDBACK
NOT a barrier to communication
DISINTEREST
NOT a form of communication
"IN PERSON"
Shared values, beliefs, and behavior in an organization
CORPORATE CULTURE
Info that travels quickly and is distorted
GRAPEVINE
% of poor management decision due to ineffective communications
80
situation where one person interferes with the achievement of another person's goals
CONFLICT
NOT a conflice resolving stratagy
AWARENESS
Most important point in improving communications is to _____ actively and provide effective feedback
LISTEN
Communication best suited for a reprimand or dispute
ORAL
Communication used when a future action is needed
WRITTEN
Delivery of concise info
E-MAIL
Type of organizations that are few in # but large in size
CORPORATION
The certificate of Incorporation is called a
CHARTER
This is granted by the ____ in which the organizations is located
STATE
The ruling body is called the
BOARD OF DIRECTORS
The owners of the coporation
STOCKHOLDERS
These owners usually receive $ quarterly
DIVIDENDS
If Jerry has 90 shares of GE stock, how many votes may he cast
90
If Jerry can not attend the meeting, he may vote by
PROXY
General term used for stock
CAPITAL
Dividends are taxed
TWICE
Owned and operated by its user-members
COOPERATIVE
Organization that does NOT pay taxes
NONPROFIT CORPORATION
Top executive of a corporation
CEO
Agreement given by the government to an inventor
PATENT
Agreement given for literary and artistic
COPYRIGHT
NOT one of the 3 most common forms of taxes
SCHOOL
Legal process that allows selling assets to pay off debt
BANKRUPTCY
Business operations that cross over state lines
INTERSTATE
A copyright is valid for the life of the author + ____ years
70
Name, symbol, etc, legally reserved for the owner
TRADEMARK
Business operations that are transacted withing a state
INTRASTATE
Quality and quantity of work increases whne using
WORK TEAMS
Rules of conduct that set standards for what is valued as right or wrong
CODE OF ETHICS
Groups that are affected by a firm's actions
STAKEHOLDERS
Invisible barrier to job advancement
GLASS CEILING
men and women should receive equal
PAY
Creating and choosing alternatives to reach a goal
DECISION MAKING
Process of choosing actions to combat a problem
PROBLEM SOLVING
Carefully though out decisions, decisions that have been used before
PROGRAMMED
Type of decision for which there is NO history or process
NONPROGRAMMED
Defines the roles of members
TEAM
Financial document that projects attendance and revenue, 3-year window
PERFORMA
Questionnaires are used
DELPHI
Each works separately then shares with the group
NGT
Wirte ideas then anonymously exchange papers
BRAINSTORMING
"Make familiar strange and the strange familiar"
SYNECTICS
Manager makes all the decisions
AUTOCRATIC
Manager calls upon others to share in the decision
CONSULTATIVE
Rational method using time-tested methods
OPTIMIZING
Based on hunches, guesses, intuition
INTUITIVE
Based on minimum standards of acceptance
SATISFICING
Danger of failing
RISK
Written guide used during business startup
BUSINESS PLAN
To whome $ is owed
CREDITORS
Loss restricted to investment
LIMITED PARTNERSHIP
Way to expand a sole proprietorship
PARTNERSHIP
All partners are fully responsible for all business debts
UNLIMITED FINANCIAL LIABILITY
Tax levied on specific products such as gasoline
EXCISE TAX
Taxes paid on monies recieved
INCOME TAX
Responsible for injury arising from wrongful use of data
INFORMATION LIABILITY
May exist when competition is lacking
MONOPOLY
Specified which areas of land may be used for homes and different types of businesses
ZONING
FAA
Federal Aviation Administration
FDA
Food and Drug Administration
FTC
Federal Trade Commission
FCC
Federal Communications Commission
SEC
Securities and Exchange Commission