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124 Cards in this Set
- Front
- Back
Marketing Mix is made up of the 4
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P's
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Recognizable Design transferred to clothing and other items
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LOGO
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All the pieces of the organization work together in a smooth, effective, and efficient manner
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SYNCRONIZED
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Leverage is the organization's advantage over the competition
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SUSTAINABLE
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Collective results of the organization's employees
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SYNERGY
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Just beginning, new
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INTRODUCTION
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High profits, others enter market
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GROWTH
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Sales are great, $ spent on promotions
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MATURITY
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Profits no longer appealing
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DECLINE
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Groups of people with similar needs to whom the company can sell its product
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TARGET MARKET
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Specific financial plan that assists managers in determining the best way to use avaliable FINANCIAL resources
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BUDGET
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Detailed written description of the marketing activities that must be accomplished to make an event successful
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MARKETING PLAN
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The science of producing and using goods and services that people WANT
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ECONOMICS
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The income that remains after expenses
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DISPOSABLE/DISCRETIONARY
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Businesses that sell directly to final customers
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RETAILERS
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Businesses that buy products from businesses and sell them to retailers or other buisnesses
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WHOLESALERS
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The price of a product is determined by
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SUPPLY AND DEMAND
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This type of business produces goods that other businesses use to make thing
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INDUSTRIAL
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Method of starting a business for a person with limited business experience
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FRANCHISE
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The majority of workers in tis country are employed by what size business
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SMALL
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The difference between earned income and and costs
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PROFIT
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Goals that take more than one year to complete
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LONG TERM
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Opportunities in women's sports increased when Title IX law was passed in
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1972
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A good measure of our nation's wealth is throu the
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GDP
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Governing body of collegiate athletics
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NCAA
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The ability to influence individuals and organizations
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LEADERSHIP
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An athlete's legal representative
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AGENT
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General statement of an organization's purpose
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MISSION
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Tangible, measurable outcomes for the company objectives
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GOALS
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Specific company priorities
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OBJECTIVES
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Standards to evaluate the success
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MEASURES
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The requirements of each position in an organization
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JOB OBJECTIVES
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Inexpensive items
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CONVENIENCE
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Purchased less frequently- require some thought
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SHOPPING
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Products that customers insist upon having- willing to search and pay higher $
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SPECIALTY
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Purchasing products that had NOT been planned
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UNSOUGHT
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Providing personalized and persuasive info to customers to help them buy
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SELLING
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Creating a perception tha separates an organizatoin from its competitiors- recognition of brand
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BRAND MARKETING
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Providing $ needed to perform marketing activities for the company and consumer
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FINANCING
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Selling additional products to the customer beyond the original purchase
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UPSELLING
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Using advertising to communicate info about products, images, and ideas to achieve a desired outcome
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PROMOTION
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Ability of a service or good to satisfy a want
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UTILITY
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Non-monetary benefit
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PERK
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Takes shape
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FORM
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Available when needed
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TIME
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Consumer purchases
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POSSESSION
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Arrives at the market
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PLACE
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The official beverage of the NFL
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PEPSI
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The bottom line in sports:______ is everything
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WINNING
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Deciding what is right and wrong
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ETHICS
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Financial and business counselors
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ADVISORS
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Things of value that a business owns
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ASSETS
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Debts of a business, amount owed
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LIABILITIES
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Assets-liabilities =
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OWNER'S EQUITY
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Sharing of info which results in a high level of understanding
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COMMUNICATION
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Receiver's response to sender's message
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FEEDBACK
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NOT a barrier to communication
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DISINTEREST
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NOT a form of communication
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"IN PERSON"
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Shared values, beliefs, and behavior in an organization
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CORPORATE CULTURE
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Info that travels quickly and is distorted
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GRAPEVINE
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% of poor management decision due to ineffective communications
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80
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situation where one person interferes with the achievement of another person's goals
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CONFLICT
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NOT a conflice resolving stratagy
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AWARENESS
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Most important point in improving communications is to _____ actively and provide effective feedback
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LISTEN
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Communication best suited for a reprimand or dispute
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ORAL
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Communication used when a future action is needed
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WRITTEN
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Delivery of concise info
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E-MAIL
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Type of organizations that are few in # but large in size
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CORPORATION
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The certificate of Incorporation is called a
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CHARTER
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This is granted by the ____ in which the organizations is located
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STATE
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The ruling body is called the
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BOARD OF DIRECTORS
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The owners of the coporation
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STOCKHOLDERS
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These owners usually receive $ quarterly
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DIVIDENDS
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If Jerry has 90 shares of GE stock, how many votes may he cast
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90
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If Jerry can not attend the meeting, he may vote by
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PROXY
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General term used for stock
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CAPITAL
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Dividends are taxed
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TWICE
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Owned and operated by its user-members
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COOPERATIVE
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Organization that does NOT pay taxes
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NONPROFIT CORPORATION
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Top executive of a corporation
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CEO
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Agreement given by the government to an inventor
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PATENT
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Agreement given for literary and artistic
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COPYRIGHT
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NOT one of the 3 most common forms of taxes
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SCHOOL
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Legal process that allows selling assets to pay off debt
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BANKRUPTCY
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Business operations that cross over state lines
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INTERSTATE
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A copyright is valid for the life of the author + ____ years
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70
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Name, symbol, etc, legally reserved for the owner
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TRADEMARK
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Business operations that are transacted withing a state
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INTRASTATE
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Quality and quantity of work increases whne using
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WORK TEAMS
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Rules of conduct that set standards for what is valued as right or wrong
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CODE OF ETHICS
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Groups that are affected by a firm's actions
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STAKEHOLDERS
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Invisible barrier to job advancement
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GLASS CEILING
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men and women should receive equal
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PAY
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Creating and choosing alternatives to reach a goal
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DECISION MAKING
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Process of choosing actions to combat a problem
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PROBLEM SOLVING
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Carefully though out decisions, decisions that have been used before
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PROGRAMMED
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Type of decision for which there is NO history or process
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NONPROGRAMMED
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Defines the roles of members
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TEAM
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Financial document that projects attendance and revenue, 3-year window
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PERFORMA
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Questionnaires are used
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DELPHI
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Each works separately then shares with the group
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NGT
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Wirte ideas then anonymously exchange papers
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BRAINSTORMING
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"Make familiar strange and the strange familiar"
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SYNECTICS
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Manager makes all the decisions
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AUTOCRATIC
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Manager calls upon others to share in the decision
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CONSULTATIVE
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Rational method using time-tested methods
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OPTIMIZING
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Based on hunches, guesses, intuition
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INTUITIVE
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Based on minimum standards of acceptance
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SATISFICING
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Danger of failing
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RISK
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Written guide used during business startup
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BUSINESS PLAN
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To whome $ is owed
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CREDITORS
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Loss restricted to investment
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LIMITED PARTNERSHIP
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Way to expand a sole proprietorship
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PARTNERSHIP
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All partners are fully responsible for all business debts
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UNLIMITED FINANCIAL LIABILITY
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Tax levied on specific products such as gasoline
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EXCISE TAX
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Taxes paid on monies recieved
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INCOME TAX
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Responsible for injury arising from wrongful use of data
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INFORMATION LIABILITY
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May exist when competition is lacking
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MONOPOLY
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Specified which areas of land may be used for homes and different types of businesses
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ZONING
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FAA
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Federal Aviation Administration
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FDA
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Food and Drug Administration
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FTC
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Federal Trade Commission
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FCC
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Federal Communications Commission
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SEC
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Securities and Exchange Commission
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