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6 Cards in this Set
- Front
- Back
Mission Statement |
A short, powerful message that states the general aim and direction of a business |
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Business (or corporate) objective |
The goals set by a business as a whole, which derive from the mission statement |
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Objectives should be: |
Clear and Measurable |
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Most common objectives |
Maximise profit Growth Survival Increase market share Employee welfare Customer satisfaction Social objectives |
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Strategy |
A strategy must be put in place in order to meet the objectives. There are four main functions (Marketing, human resources, finance and operations) that set their own objectives to meet the overall objective |
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Strategy |
A medium- to long-term plan for meeting objectives |