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12 Cards in this Set

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  • Back
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Enterprise

1- another word for a business


2- someone who uses their initiative to take a risk by setting up or starting up their own business

Business and Risking taking

Entrepreneur

A person who starts their own business by taking a financial risk to get an overall profit in the long term

Risky Business

Opportunity cost

An opportunity cost is the cost of a decision as measured by the benefits foregone of the next best alternative

Loss

Market share equation

(Sales of a product or business / total market sales)x100

Price elasticity demand equation

% change in quantity demanded/ % change in price

/ is divided by

Economies of scale

Unit costs fall as a firm increases the scale of its operation

Costs

Amounts incurred by a business as a result of its trading operations

Business to business

Involves the selling of products and servicesby one business directly to another

Cash flow

The movement of cash into and out of a business

Business plan

Plan of a business

Market research

The process of planning collecting and analysing data relevent to help make marketing descisions

Human Resorces

Hrm is the strategic process of making the most efficient use of an organisation’s employees