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12 Cards in this Set
- Front
- Back
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Integrated marketing communications would include all of the following EXCEPT______. |
Distribution |
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The following are two elements of the marketing mix: ________is informing, persuading, and influencing a purchase decision;_________ is the exchange value for a good or service. |
Promotion; price |
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A pushing promotional strategy is _______. |
Designed to market the product, product line, or service to wholesalers and retailers. |
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Melissa is a marketing manager for a small business network at American Express and regularly sends material to various companies to participate in credit card promotions. Melissa is employing a _________ strategy . |
Pushing |
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Informative advertising is most apt to be used in which stage of the product life cycle? |
Introductory stage |
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Although a salesperson's work can vary significantly from one company to another, it usually involves a mix of creative selling, missionary selling, and |
Order processing |
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Raw facts and figures are __________. |
Data |
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A database can best be described as |
A centralized integrated collection of the organization's data resources |
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Ashley, a chief executive officer, reviews the internal performance of her company's stock, as well as market trends for the industry. To access this information, Ashley uses a(n) ....... |
Executive support system |
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The person who directs a firm's management information systems and related computer operations is often called the __________. |
Chief information officer |
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An information system that provides relevant data to help businesspeople choose the appropriate course of action is called a(n) __________. |
Decision support system |
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Eliot is trying to close a particularly difficult sale. He uses his PDA (personal digital assistant) and a special program to access information within his company's database on pricing. Eliot is using an __________. |
Executive support system . |
