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75 Cards in this Set
- Front
- Back
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What is the ratio of benefits to the sacrific necessary to obtain those benefits?
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Customer Value
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What is the customer's feeling that a product has met or exceeded expectations?
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Customer Satisfaction
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What is the specific group of consumers toward which a firm directs its marking effort?
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Target Market
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What does a firm have that can produce a product or service at a lwoer cost than all its competitors while maintaining satifactory profit margins?
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Cost Comptetitive Advantage
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What is when a firm provides something unique that is valuable to buyers beyond simply offering a lower price?
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Differential Comptetive advantage
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What are the 4 P's in a Marketing Mix?
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Product, Price, Promotion, and Place
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Which segment of marketing uses categories such as age, education, gender, income, and housbold size to diffrentiate among markets?
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Demographic Segmentation
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Which segment of marketing means segmenting markets by region of the country, city or countysize, market density, or climate?
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Geographic Segmentation
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Which segment of marketing is based on what a product will do rather than on consumer characteristics?
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Benefit Segmenation
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Which segment of marketing is based on the amount of the product purchased?
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Volume Segmentation
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Which segment of marketing is by personality or lifestyle?
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Psychographic Segmentation
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Which method of marketing research is hwen an interviewer interacts with respondents, either in person or by mail, to obtain facts, opinions and attidues?
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Survey research
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Which method of marketing research monitors respondents' actions wihtout direct interaction?
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Observation research
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Which method of marketing research is when the investigator changes one or more variables while observing the effects of those changes on another variable?
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Experimental research
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What is a product identifier for a company?
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Brand
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Which pricing strategy occurs when high price is initially set because your product is unique?
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Price skimming
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Which pricing strategy occurs when your price is low initially to establish customer base?
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Penetration pricing
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Which pricing strategy occurs when the price is high because the product is high quality?
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Prestige pricing
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Which pricing strategy occurs when price is placed at ie 19.95 because it is associated with a bargain?
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Odd Even Pricing
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In distribution, what is it called when a product is sold only in certain places?
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Exclusive market coverage
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In distribution, what is it called when a product is sold in many or most places?
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Selective market coverage
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In distribution, what is it called when a product is sold everywhere?
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Intensive market coverage
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What are the 2 ways product categories are classified?
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Durabliity or Effort to acquire
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What are consumer products that get used up?
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Consumer nondurables
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What are consumer products that last for a long time?
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Consumer durables
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What are products unknonw to the potenital buys or known products that they duyer does not actively seek called?
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Unsought Products
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What are relatively inexpensive items that require little shopping effort called?
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Convenience Products
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What are bought only after a brand to brand and store to store compariosn of price, suitabilitym and style?
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Shopping Products
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What are products for chih consumers search long and hard and for which they refuse to accept subsititues called?
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Speciality Products
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What are usually large, expensive items with a long life span called?
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Capital Products
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What are typically smaller, less expensive items which usually have a life span of less than a year?
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Expense Items
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What is a series of marketing entities through which good adn services pass on tehir way to end users and consumers?
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Distribution Channel
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What is the primary purpose of promoting a project?
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Build consumer demand
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Which section of the promotional mix is any paid form of nonpersonal promotion by an identified sponsor?
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Advertising
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Which section of the promotional mix is a face-to-face presentation to a prospective buyer?
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Personal selling
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Which section of the promotional mix is, other than the other 3, anything that stimulates consumer buying, including cupons and samples, etc.
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Sales promotion
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Which section of the promotional mix is linking of organizational goals with key aspects of the public interest and the development of programs designed to earn public undertstanding and acceptance?
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public relations
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What is a group of 2 or more computer systems linked together by communications channels to share data and information?
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Computer network
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What is something that lets people at one site exchange data and share the use or hardware and software form a variety of computer manufacturers?
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Local Area Network
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What connects computers at different sites via telecommunications mdeia such as phone lines, satellites, and microwaves?
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Wide Area Network
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What improves communications in many companies by assisting all levels of employees and enables managers to handle most of their own communication?
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Office Automation Systems
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What receives raw data from internal and external sources and prepares these data for stoarge in a database similar to a microcomputer dataase but vastly larger?
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Transaction Processing System
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What uses the internal database to help them make better decisions?
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Management suppoprt systems
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What helps managers make decisions using computer models that describe real-world processes?
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Decision Support Systems
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What is a computer program that copies itself into other software and can spread to other computer systems destroying the conents of a computer's hard drive or damaging files?
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Computer Virus
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What is the art and science of managing a frim's money so it can meet its goals?
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Financial Management
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Which key activity of a financial manager is projecting revenues, expenditures, and financing needs over a given period?
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Financial Planning
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Which key activity of a financial manager is is using the firm's funds in projects and securities that provide high returns in relation to the risks?
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Investment
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Which key activity of a financial manager is obtaining funding for the firm's operations and investments and seeking the best balance between debt and equity?
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Financing
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What is the basic principle in finance says that the hgiher the risk, the greater the return?
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Risk-return trade-off
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What is a long term loan made against real estate as collateral?
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Mortgage Loan
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What is an important duty of the financial manager that makes sure that enough cash is on hand to pay bills as they come due and to meet unexpected expenses?
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cash management
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What are funds used for its investments in long lived assest such as plant, property, & equipment?
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capital expenditures
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What are specific assets that are used as security?
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collateral
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What are the 3 parts of the US money supply?
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Currency, demand deposits, & time deposits
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Which part of the US money supply is cash held in the form of coins and paper money?
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Currency
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Which part of the US money supply consists of money kept in checking accounts that can be withdrawn by depositors on demand?
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Demand on deposits
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Which part of the US money supply are deposits at a band or other financial institution that pay interest but cannot be withdrawn on demand?
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Time Deposits
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What category do commercial banks, thrift institutions and credit unions fall under?
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Depository Finnancial Institutions
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What cagefory of financial institutions do not take deposits such as insurance companies, pension funds, brokerage firms, and fninance companies?
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nondepository financial institutions
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What does FDIC stand for?
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Federal Deposit Insurance Corporation
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What is the role of the FDIC?
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insure deposits in commercial banks
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What is the process of collecting, recording, classifiying, summarizing, reporting, and analyzing financial activities?
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Accounting
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What is assets=liabilities + Stockholder's Equity?
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Accounting Equation
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What type of assets are cash, equipment, and buildings?
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Tangible
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What type of assets are pantent or trademark?
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Intangible
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What type of liabilities are going to be paid within the next financial period?
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Current
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What type of liabilities are not going to be paid within the next financial period?
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Long Term
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What is Owner's Equity also called?
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Net Worth
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What is the total amount of investments int he firm minus and liabilities?
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Owner's Equity
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What kind of assets are long term that are used by the firm for more than a year?
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fixed asset
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Which financial statement takes revenues - expenses = net profit or loss?
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Net Income
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Which financial statment takes assets - liabilities to determine Owner's equity?
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Balance Sheet
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Which financial statement shows operating activities, investment activities, and financing activities?
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Statement of Cash Flows
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What is the allocation of the asset's original cost to the years in which it is expected to produce revenues?
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Depreciation
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