Business

Front 1

Marketing. Noun.

Back 1

Marketing plays an important part in success of a new product.

The internet has allowed companies to target their marketing more precisely.

Hint 1

The action or business of promoting products or services to public or other businesses.

Front 2

Advertising. Noun.

Back 2

My company now spends more on advertising on the web than we do on TV.

GS has increased it's advertising budget by 10% to help it grow in new markets.

Hint 2

The action or business of the promotion through public announcements in newspaper of a product service or event. In order to attract or increase interest in it.

Front 3

Brand. Noun.

Back 3

What brand of soap do usually buy?

The Coca-cola brand is worth more than 55 Billion dollars.

Hint 3

A type of product made by a particular company.

Front 4

Launch. Verb.

Back 4

We plan to launch the new product next month.

Ford plans to lanuch 3 new small car models this year to try recapture market share

Hint 4

To introduce a new product. With and advertising and publicity.

Front 5

Announcement. Noun.

Back 5

The president made qn unexpected announcement this morning.

Hint 5

Something that someone says officially, giving information about something.

Front 6

Budget. Noun.

Back 6

Libraries

Hint 6

A plan to show how much money a person or orginazation will earn and how much they will need or be able to spend.

Front 7

Publicity.

Back 7

We have planned an exciting publicity campaign with our advertising.

Hint 7

Front 8

Market research.

Back 8

Market research shows that there is demand for another large supermarket in the area.

Hint 8

The collecting and processing of information about customer how they feel about a product and why they will or will not use a product or service.

Front 9

Brand identity. Noun.

Back 9

Gucci has a strong brand identity in the luxury market.

The new advertising campaign is intended to improve our brand identity.

Hint 9

How a company wants the consumer to see its product. The company may want the customer to see the product as a luxury item or perhaps a cheaper item.

Front 10

Public relations.

Back 10

After the recent scandal, the company has started a new PR campaign to help improve public relations.

Angela work in PR. She's public relations officer for a Gean bank.

Hint 10

Is creating and maintaining a good image with you consumer and in the public.

Front 11

Campaign.

Back 11

Our company will launch a new campaign to market our products to Europe consumers.

The company Accenture will launch a new market compaige to promote service to small companies.

Hint 11

A planned and orgnaized series of actions intended promote a product or service.

Front 12

Position.

Back 12

We need to position the new product carefully or we'll miss our target marketing.

Toyota is positioning its products to middle income families in Aisa.

Hint 12

To affect the way a product is presented to the public and the how people think about that product.

Front 13

Product manager.

Back 13

Tom is senior product manager for our entire suite of accounting software.

Hint 13

A product manager guides all aspects of product Management including the technical and financial.

Front 14

Market analysis.

Back 14

It sounds like a great idea but we'll need to do complete market analysis before we can commit.

Hint 14

A market analysis is a detailed study of a product's industry and customers.

Helps determine the price, forecast sales, a develop marketing strategy for a product.

Front 15

Competitive research.

Back 15

Competitive research has shown up how our strengths will help us in the shoe market.

Hint 15

Is the study of other companies that sell competing, or similar, product.

This research involves looking at competition's strengths, weeknesses, and product offerings.

Front 16

Business case.

Back 16

This business case support our plans to expand into the mobile games market.

Hint 16

Lays out the reasons for launching a new product or service.

Thins includes information on the product, the market, risk, finances, and operations.

Front 17

Product roadmap.

Back 17

With all the delays in development, we'll need to have another look at our product roadmap.

Hint 17

Us a clear plan for the development of a product.

The roadmap's timeline helps people understand the development process.

Front 18

Go to market.

Back 18

In the toy industry, pricing and packing are a really important part of any go to market strategy.

Hint 18

A plan for attracting new customers to a gaining market share.

A go to market strategy includes decisions about pricing, distribution, and marketing.

Front 19

Launch.

Back 19

Apple does a great job of building excitement before each new product launch.

Hint 19

Is a series of events or activities supporting the official release of a new product.

The purpose of a launch is to create excitement and promote sales of the product.

Front 20

Bond. Noun.

Back 20

In societies with strong family bonds people tend to live longer.

Hint 20

A close connection joining two or more people.

Front 21

Bond. Noun.

Back 21

I invested some money in saving bonds.

Hint 21

An official paper given by the government or a company to show that you have lent them money that they will pack back to you at a particular interest rate.

Front 22

Bonds. Verb.

Back 22

It can't be used to bonds wood to mental.

Hint 22

To join two things strongly together to join strongly to something else.

Front 23

Pay off. Informal.

Back 23

All her hard work paid off in the end, and she finally passed the exam.

Hint 23

Of a plan or an action especially one that involves to be successful and being good result.

Front 24

Pay somebody off

Back 24

The crew were paid off as soon as the ship docked.

Hint 24

To pay somebody what they have earned and tell them to leave their job.

Front 25

Pay off. Inform

Back 25

All witnesses had been paid off.

Hint 25

To give somebody money to prevent them from doing something or talking about something illegal or dishonest that you've done.

Front 26

Pay somebody off.

Back 26

We paid off our mortgage after fifteen years.

Hint 26

To finish paying money owned for something.

Front 27

Witness. Noun also eyewitness

Back 27

According to witness, the man jumped out if his vehicle and attached the other deriver.

Hint 27

A person who sees something happen and is able to describe it to others people.

Front 28

Witness. Verb

Back 28

We're now witnessing an unprecedented increase in violent crime.

Hint 28

To see something happen typically q crim or an accident m

Front 29

Withstand. Verb. Formal

Back 29

They had withstood siege, hunger and deprivation.

Hint 29

To be strong enough not to be hurt or damaged by extremely conditions the use of force etc

Front 30

Fund. Verb.

Back 30

The money company borrow from a bank to fund growth called a Loan.

Hint 30

To provide money for something usually official.

Front 31

Fund. Noun.

Back 31

There's currently over $200 000 in the fund.

Hint 31

An amount of money that had been saved or had been made available for a particular purpose.