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68 Cards in this Set

  • Front
  • Back
human resource management
the process of determining HR needs then recruiting selecting developing motivating evaluating compensating and schedualing employees to achieve organization goals
affirmative action
employment activies to fix the past by increasing oppurtunities for minorities and women
reverse discrimination
against whites or males in hiring or promoting
job analysis
study of what employees do who hold various job titles
5 steps in resource planning
1. preparing hr invdentory of the companies employees(skills ages)
2. preparing job analysis
3. assessing future HR demand
4. assessing future labor supply
5. establishing a strategic plan
6 steps in the selection process
1 obtaning complete application forms
2 conducting initial and follow up interviews
3 giving employment tests
4 conducting background investigations
5 obtaining results physical exams
6 establishing trail periods
contingent workers
part time, seasonal, temp, co op students, independent contractors
training and development
training - short term skills

development - long term abilities
apprentice programs
learner works alongside an experienced employee
vestibule training
done in schools where employees are taught on equipment similar to that on job
management development
training employees to become good managers
performance appraisal
compares/ measures employees performance against the set standards to make decisions about promotions compensations training or termination
fringe benefits
sick leave pay, vacation pay, pension plans, health plans ect
core time
in flex time plan, period when all epmloyees shud be at their stations
job sharing
an arangement in which 2 part time employees share one full time job
chalenges of HR
shortage of trained workers in growth areas (computers, green technology, science)
workers that need retraining
undereducated workers
shift in employee attitude (more about leisure)
less morale
demand for tailored benefits
union
an employee org whos main goal is to represent its members and negoticate
knights of labor
the first national labor union formed in 1869
american fed of labor
an org of craft unions founded in 1886
industrial unions
labor orgs of unskilled and semi skilled workers in mass production industry (making cars)
congress of industrial unions (CIO)
union org of uskilled workers, broke away from the aerican fed of labor (AFL) in 1935 and rejoined in 1995
yellow dog contract
forces employees to agree not to join a union. prohibited by the morris laguardia act in 1932
certification
formal process when a union is regnized by the national lobor relations board (NLRB) as a bargaining agent for a group of employees
decertifications
when workers take the unions right to rep them
negotiated labor management agreement
an agreement that sets the tone and clarifys terms under which management and labor agree to function over a period of time.
union security clause
employees who benefit from a union should at least join or pay dues
agency shop agreement
employees may hire non union workers. employees dnt have to join union but must pay union feees wtf?
right-to-work-laws
right to join or not join union
closed shop agreement
specified employees had to join union before being hired. outlawed by the taft hartley act in 1947
union shop agreement
workers dnt have to b in union wen hired but must agree to join within certain period of time
open shop agreement
in right to work states. gives employee right to join or not join union
grievance
management is not abiding by the negotiated labor management agreement
shop stewards
union officials who work permanently in an org and represent emplyee interests ona daily basis
bargaining zone
range of options between initial and final offer that each party will consider b4 negotiation dissolve
mediation
use of a 3rd party (mediator) who makes suggestions for resolving a dispute
arbitration
decision to bring an arbitrator in to render a binding decision in a labor dispute
cooling off period
when workers return to work during negotiations
primary boycott
union tells workers and public to not buy certain products
secondary boycott
convinve others to stop doing business with a certain firm
lockout
management temporarily closing the business to put pressure on the unions
injunction
a court order directiong someone to do or not do somthing
strike breakers
workers hired to do the job of the striking workers until labor dispute is dissolved
givebacks
gains from labor negotiations are given back to management from unions to help employees remain competitive
marketing
process of making/exchanging offerings that have value for cutomers
marketing concept
1. customer orientation
2. service orientation
3. profit orientation
customer relationship management (CRM)
learn about customers, satisfy them, exceed expectations
marketing mix
what goes into a marketing program

product price place and promotion
test marketing
testing products among potential users
marketing 4 Ps
procduct place promotion price
brand name
diferentiates one sellers good from others
promotion
all the techniques sellers use to motivate and convince ppl to buy their shit
marketing research
analysis to determine opportunities and challenges and find info needed to make good decisions
secondary data
info alrwady athers by others in journals, books, online
primary data
data u gathered ur self
FOCUS GROUP
small group under discussion leader who talk about opinions about an org, products, or issues
environmental scanning
finding out factors that can affect marketing success
consumer market
all the ppl or households that want goods or services
Busines to business market (b2b)
ppl or orgs that want goods to use in making other goods or services
market segmentation
dividing total market into groups whose members have similar characteristics
target marketing
directed towards those groups (market segments) that an org can profit from
geographical segmentation
dividing a market by cities, countries ect
demographic segmentation
by age income education level
psychographic segmentation
by values attitudes interests
volume (usage) segmentation
dividing the market by usage
niche marketing
finding small but profitable marketing segments and designing products for them
one to one marketing
developing a unique mix of goods and services for each single customer
mass marketing
making stuff to please a large amnt of ppl
relationship marketing
keeping customers over long periods of time by offering stuff that meet their requirements