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28 Cards in this Set
- Front
- Back
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Distribution mix |
A combination of intermediaries and channels a producer uses to reach target customers |
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Distribution strategy |
A company’s overall plan for moving products through intermediaries and on to final customers. |
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Logistics |
The planning, movement, and flow of goods and related information throughout the supply chain. |
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Marketing intermediaries |
Businesspeople and organizations that assist in moving and marketing goods and services between producers and consumers. |
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Intensive Distribution |
A marketing coverage strategy that tries to place a product in as many outlets as possible. |
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Selective Distribution |
A market coverage strategy that uses a limited number of carefully chosen outlets to distribute products |
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Exclusive distribution |
A market coverage strategy that gives intermediaries exclusive rights to sell a product in a specific geographic area. |
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Channel conflict |
Disagreement or tension between two or more members in a distribution channel (competition between channel partners) |
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Distributors |
Merchant wholesalers that sell products to organizational customers for internal operation or the production of other goods. |
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Agents and brokers |
Independent wholesalers that do not take title to the goods they distribute but may or may not take possession of those goods. |
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E-commerce |
The application of internet technologies to wholesaling and retailing. |
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Wheel of retailing |
An evolutionary process by which stores that feature low prices gradually upgrade until they no longer appeal to price- sensitive shoppers and are replaced. |
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Core message |
The single most important idea an advertiser hopes to convey to target audience about its products or the company. |
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Communication mix |
A blend of communication vehicles—advertising, direct marketing, personal selling, sales promotion, social media, and public relations. |
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Push strategy |
A promo strategy that focuses on intermediaries, motivating them to promote or push products toward end users. |
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Pull strategy |
A promotional strategy that simulates convincer demand via advertising and other communication efforts, thereby creating a pull effect through the channel. |
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Integrated marketing and marketing communications |
a strategy of coordinating and integrating communication and promotion efforts with customers to ensure greater efficiency and effectiveness. |
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Advertising appeal |
A creative tactic designed to capture the audiences attention and promote preference for the product or company being advertised. |
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Media Mix |
A combination of print broadcast, online, and other media used for an advertising campaign. |
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Product Placement |
The paid display or use of a product in media |
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Point of purchase display |
Advertising or other display materials set up at retail locations to promote products to potential customers as they are making their purchase decision. |
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Premiums |
Free or bargain-priced items offered to encourage consumers to buy a product. |
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Trade promotions |
Sales promotions efforts aimed at inducing distributors or retailers to push a producers products. |
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Trade allowances |
Discounts or other financial considerations offered by producers to wholesalers and retailers. |
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Brand communities |
Formal or informal groups of people united by their interest in and ownership of particular products. |
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Public relations |
Non sales communication that businesses have with their various audiences. |
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Press release |
A brief statement or video program released to the press announcing new products, management changes, sales performance, and other potential new items. |
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Identify the major retailing formats and 6 trends shaping the future of retailing |
Department store, specialty store, category killer, discount store, off-price store, convenience store, factory retail outlet, super market. |
