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15 Cards in this Set
- Front
- Back
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Articles of association |
Document that sets out the internal organisation and rules of a limited company |
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Certificate of incorporation |
Document issued to a limited company to show that it has been legally formed and is therefore a legal entity from its owners |
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Objectives |
Short term targets |
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Private limited company |
Business organisations owned by shareholders with limited liability but shares can't be bought or sold to public |
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Public limited company |
Incorporated business organisations that allow general public to buy and sell shares via stock exchange |
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Shareholders |
People who own shares in a private or public limited company |
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Mission statement |
Declaration of an organisations overall purpose |
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Partnerships |
Form of private sector business owned by 2-20 people |
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Ethics |
Moral values |
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Vision statement |
An organisations long term aspirations |
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Unlimited liability |
Feature of sole traders and ordinary partners who are legally liable for all monies owned to their creditors |
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Swot analysis |
Tool used to assess the internal strengths and weaknesses and external opportunities and threats of a business decisions |
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Strategy |
Various methods businesses use to achieve their mission |
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Marketing key activities |
Research Segmenting customers Targeting customers Communication Developing the product Pricing the product Promoting the product Distribution /place |
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What is pestle |
Pestle analysis Is a technique for analysing the macro environment of an organisation under the headings Political Economic Socio culture Technological Legal Environmental |
